Toyota Motor Corporation Organization Strategies

Leadership, Operant conditioning, Motivation


1.Toyota Motor Corporation
1.1Historical Background
1.2Organizational Structure and Key Players
2.Learning and Reinforcement Concepts
4.Leadership theories and concepts
5.Influence of power and politics on an organization
6.Strategies for improving organizational communication and work performance Conclusions

1. Toyota Motor Corporation

1.1Historical Background

Toyota Motor Corporation, or Toyota in short, is a Japanese automaker. It is the world's second largest automaker behind General Motors []; however it ranks first in net worth, revenue and profit. It is also the only car manufacturer to appear in the top 10 of the BrandZ ranking. The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father (Sakichi Toyoda)'s company Toyota Industries to create automobiles. In 1934, while still a department of Toyota Industries, it created its first product Type A engine and its first passenger car (the Toyota AA) in 1936. It is headquartered in Toyota, Aichi and Bunkyo Tokyo, Japan. It also provides financial services through its division Toyota Financial Services and also creates robots besides automobiles. The company along with the original Toyota Industries form bulk of the Toyota Group. Toyota owns and operates Toyota, Lexus, Scion, has a majority shareholding in Daihatsu Motors [], and has minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and the engine, motor cycle and marine craft manufacturer Yamaha Motors. The company includes 522 subsidiaries. Toyota plans to produce 9.4 million vehicles in 2007. It plans to sell 10.4 million automobiles in 2008, which would be the first time an automaker has sold more than 10 million vehicles in a year. Toyota Motor Corporation operates in the automotive industry worldwide. It engages in the design, manufacture,...
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