Toyota Camry Cle's Marketing Strategy

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which are the main factors that influenced my purchase of my 2011 Toyota Camry LE, in spite of their typically high purchase prices. For any automobile buyer like me, who plans on owning their purchase for a long time, the Toyota model is a very compelling choice.
The Japanese-market cars were launched during the 1970s. In the United States, the Corolla grew in popularity and the Corona model debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. This was my first Toyota model I purchased in 1987. It was a yellow, 5-speed transmission, 2-door, four cylinders with around 100,000 miles. I drove the car for 8 years: from Columbia to Florence, SC for the first six years; then from Columbia, SC to Charlotte, NC, for a year and a half, then after, until I sold it with over 300,000 miles on it. Those experiences sealed me as a Toyota model customer.
As well as, the continued popularity spread and penetration of the Toyota brand, into the U.S. automobile market. The
The Japanese began changing and established what quality is years before the 1970’s oil crisis. Since that time Japan focus on building its brand personality by year to year improving its manufacturing processes to faster produce, more reliable and durable automobiles. While the U.S. auto makers continued to produce cruise liners that was actually poor quality. However, if that’s the only product by which to measure quality then a consumer will think cruise liners are the best automobile since the model-T. Until another product is put alongside it. Only then one knows what other qualities of brand personality is missing from the product they thought was