Tour Guiding Speech

PHILIPPINE TOURISM * 1970’s
Martial Law
Ms. Universe 1974 Cultural and Convention Center
Ali – Fraizer Thrilla
Fashion Trend * Department of Tourism
1973
* 1973 - 2013 * 40 years * Political instability negative effect – decline in arrivals * Terror bombings * Kidnappings * Assassination * Military Mutinies * 1970’s in Negros Negros Cultural Tour – R. Hofilena * 1980’s
Longest negative impact
Ninoy Aquino Assassination
Peoples Power
Snap election
Coup de etat * 1980 Negros Tragedy * Sugar Industry Crises * Passenger Ship tragedy (M/V Don Juan) * 1980’s in Negros
Possitive event
Establishment of Manokan
Masskara Festival
The Negros Showroom * 1990’s
Natural Calamities
Earthquake
Mt. Pinatubo
Asian Financial Crisis * PAL closes temporarily * Severe power outraged * 1990’s in Negros
PANAAD SA NEGROS * MUSEUMS * MASSKARA goes Global
MALL
TOURISM HIGHWAY * 2000
9/11 attack (2001)
Dos Palmas kidnapping (2001)
People Power 2 (2001)
Asian Tsunami 2004 that tourist divert their vacation to the Philippines * Countries main source of visitors
Northeast Asia:
South Korea
Japan
China
North America
European
* June 6, 1952
Philippine Tourist and Travel Association (PTTA) was created by the President of the Philippines by Virtue of Republic Act 710 * Tourist Arrival * 1951 – 8,500 pax * 1956 – 20,400 pax
Increase of 140%
Foreign exchange:
From - US $3,000 to US $1.5 Million * June 6, 1956
Pres. Ramon Magsaysay signed R.A. 1478 creating the Board of Travel and Tourist Industry attached to the Department of Commerce and Industry * PTTA - PTC * Philippine Tourist Commission eventually replaced PTTA * Tourist Arrival * 1957 – 26,053 to 1972 – 166,431 * Tourist Receipt: - 1960 – US $ 9.7 million to 1972 – US $ 38.3 million * Manila 1950 to 70’s * MAY 11, 1973
Pres. Ferdinand Marcos transformed Tourism into Priority Industry
PTC to Department of Tourism under Pres. Decree 189
Jose Aspiras – first Secretary
Imelda Marcos * 1976 * Philippine Convention Bureau was established, it initially supervised the holding of the International Monetory Fund (IMF) – World Bank Conference and later promote Philippines as a convention destination. * 1973 - 1980 * A 27% growth rate in arrivals * 1 million visitor mark in 1980, an important milestone for D.O.T. during that time * 70’s to 80’s promotional campaigns
“Where Asia Wears a Smile”
“Philippine and Island to Remember”
“The Philippines: A Nation Ribbon”
“The Philippines: A Nation in Motion”
Major Accomplishment * Identification of Tourism Investment priority Area and Foreign Investment * Upgrading the Manila International Airport * Provision of international standard accommodation and conference facilities * Encourage of Technology transfer through the entry of tourism experts * Balikbayan Program * Establishment of college-level educational programs in tourism
Government was criticized for: * Absence of coherent development and coherent plan * Neglect of domestic tourism sector * Concentration on tourism development in Manila * Construction of tourism facilities in areas with insufficient tourism demand * Sex tourism * Construction of Facilities that catered affluent Foreign traveler, creating the impression that tourism is for the elite.