Tns Global Company Overview

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  • Topic: WPP Group, Taylor Nelson Sofres, Kantar Group
  • Pages : 8 (1941 words )
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  • Published : October 26, 2010
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We Are TNS Global
TNS Global are the world's largest Custom Market Research specialists. We provide quality marketing information delivered by Global Industry Sector expert consultants, innovative Market Research Expertise across the product life-cycle, in 80 countries. What we do

TNS is one of the world's leading market research groups. We provide Industry Sector Insight, and Innovative Research Solutions, to many of the world’s leading companies. At a Glance
World leading market research services across ...
Audience Measurement; Automotive; Brand and Communications; Continuous Consumer Panels; Custom Research; Finance; FMCG (CPG); Healthcare; Interactive research (inc. Access Panels); Media; Product Development and Innovation; Opinion Polling; Political and Social; Retail & Shopper; Stakeholder Management; Technology A history of success

TNS is a research Brand you can trust. Over 60 years, the world’s largest custom market information and insight group has built a reputation for credibility, trust and expertise. -------------------------------------------------

A Distinguished Heritage
The 1960s saw the creation of five of the market research companies that are at the heart of the Taylor Nelson Sofres (TNS) group today: * Intersearch in the USA in1960.
* AGB in UK in 1962.
* Sofres in France in 1963.
* Frank Small Associates in Australia in 1964.
* Taylor Nelson in UK in 1965.
But the very first seeds had been sown in the USA in 1946, when NFO (National Family Opinion) opened for business. -------------------------------------------------
Credibility and Trust
In the 60s, 70s and 80s, all these companies grew significantly, introducing a wide and increasingly sophisticated range of research solutions and using the latest technological developments. And as they and their clients grew, they started to create their international networks: * Sofres opened offices in six European countries, the US and 12 countries in Asia Pacific * Taylor Nelson and AGB each developed a UK network of offices and began to acquire businesses in Europe * NFO grew to become the by-word for managed access panels in the USA Vision and global scope

It soon became clear that brands were becoming global, and brand owners would need global market information partners. In the 1990s, the market research industry started to consolidate, as major clients demanded an increasingly international service. NFO made a series of acquistions around the world and the companies that now form TNS responded to the changing market by joining forces, enabling them to deliver consistently high quality services to customers around the world. * Sofres acquired Secodip (1992)

* Taylor Nelson joined with AGB  (1992)
* Sofres combined with FSA (1995)
* Sofres acquired Intersearch (1997)
* Taylor Nelson AGB and Sofres merged (1997)
* TNS acquired NFO (2003)
* TNS was acquired by WPP/Kantar (2008)

TNS joins the WPP Kantar Group
In late 2008, TNS was acquired by the WPP/Kantar group.   The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.  The Kantar Group is a wholly-owned subsidiary of WPP Group plc. Facts and figures

TNS is the leading market research agency in most European countries. In the US, TNS is the largest custom research provider. In Asia, TNS has the strongest custom research network

Size and scope
* TNS had global sales of...
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