TMA 01 B100 introduction to buisness
B120
EMA
EMA
CONTENT Page No.
Question 1 1
Question 2 2-4
Question 5 4-6
Question 1
Part (a)
This analysis can be applied to Bremont as such,
Strengths
As far as marketing is concerned Bremont , have already cut out into the with the brand itself has already reaching international luxury markets in Hong Kong. It will be also attracting most of their UK-based customers, with the made in Britain stamp.
Bremont will opening a new workshop opening in Hanley-on-Thames , which will increase production and improve the operations. Since the parts will be assembled and manufactured in the UK, this will cut down on costs from the parts that are usually being imported from Switzerland to be assembled in the UK.
As far as human resources is concerned, 35 new workers will be employed on the new sites. The watches at the moment, are reasonably priced. Since a watch takes two years to build, it can be said that the company's finances, should be more focus on the manufacturing section. Most of this will be accomplished, from the development of the new workshop.
Weaknesses
There aren’t many weaknesses that can be seen as of yet with the marketing, Bremont seems to be doing all the right things at the moment. Such as breaking into international markets and building up their own name brand in the UK. Their main weakness at the moment, is trying to compete with the big luxury name brands in Switzerland.
The weaknesses in operations are as such, they are not able to produce enough to keep up with demand. As it was mentioned, the demand far outweighs the supply. This has much to do with, the fact that building a watch takes two years. Most of the weaknesses stemmed from this issue, that there is not enough manpower and supply at the current moment. This
EMA
EMA
CONTENT Page No.
Question 1 1
Question 2 2-4
Question 5 4-6
Question 1
Part (a)
This analysis can be applied to Bremont as such,
Strengths
As far as marketing is concerned Bremont , have already cut out into the with the brand itself has already reaching international luxury markets in Hong Kong. It will be also attracting most of their UK-based customers, with the made in Britain stamp.
Bremont will opening a new workshop opening in Hanley-on-Thames , which will increase production and improve the operations. Since the parts will be assembled and manufactured in the UK, this will cut down on costs from the parts that are usually being imported from Switzerland to be assembled in the UK.
As far as human resources is concerned, 35 new workers will be employed on the new sites. The watches at the moment, are reasonably priced. Since a watch takes two years to build, it can be said that the company's finances, should be more focus on the manufacturing section. Most of this will be accomplished, from the development of the new workshop.
Weaknesses
There aren’t many weaknesses that can be seen as of yet with the marketing, Bremont seems to be doing all the right things at the moment. Such as breaking into international markets and building up their own name brand in the UK. Their main weakness at the moment, is trying to compete with the big luxury name brands in Switzerland.
The weaknesses in operations are as such, they are not able to produce enough to keep up with demand. As it was mentioned, the demand far outweighs the supply. This has much to do with, the fact that building a watch takes two years. Most of the weaknesses stemmed from this issue, that there is not enough manpower and supply at the current moment. This
References: Book 2-5(Schaefer, 2006) A introduction to Business Management Milton Keynes Book 1 Book 2 Session 2.2 Session 3 Pg. 30- 45 Book 3 Session 3 Pg. 38-45 Book 5 Session 3 Pg. 32-40 Designing productive and satisfying work Marcia A. Marriot Phd faculty.mu.edu.sa/download.php?fid=43067 Wilson, A. (2012) ‘Bremont’s British pilot-style watches take off’, The Daily Telegraph (London), 3 December.