The Wrong Message Threw Advertising
Advertisement is worldwide and companies have various creative heads that belong to different advertising agencies are often discovering out new ideas to deliver their message to the public. Children form the major chunks of the target group for advertisers. Many advertisements aimed towards children are a sole proof of this fact. The prime motive of any advertisement is to convince the viewer about the quality of the product and instill that urge in him/her to purchase the product. Today, advertising plays an important role in the society, as it tends to influence young minds in particular. Children are fooled into wanting the “super cool” new toy that has extreme effects. These children witness the advertisement and immediately desire the toy, throwing a fit, begging their parents until they say yes to the toy. Teaching those children nothing about the value of money. Advertisement should not be allowed to market to young children, companies should be accountable for how they are advertising and regulate how much is being put out there for children to see. Once the child is responsible enough and comprehends the values of money and excessive spending. The first prime motive of advertising is to attract the attention of young children. Goods are particularly packaged in order to appeal to the younger generation. Companies over exaggerate their product and add outrageous pictures and colors that stand out and are easily recognizable to the children. Children today, are more specific about their needs and wants. Whitney 2 Children are therefore reckoned to be a major 'buying force' by advertisers. Betsy Taylor the founder of the center for a New American Dream explained to us in a YouTube video called consuming children that children are the most...
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