The The Case of the Unidentified Industries-2014

Marketing Segmentation in Industrial Product customer: e.g. banks or insurance companies or people who purchase for public authorities. • Product/technology: e.g. fibres for the carpet industry or the clothing industry. • Customer size: e.g. larger customers might receive different ‘treatment’ to smaller customers and this is called ‘key account selling’...
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The Case of the Unidentified Industries-2006
The Case of the Unidentified Industries-2006 By Masiven From the balance sheet and the financial date given in Exhibition 1, I manage to connect the dates with the companies in the following order: 1. The online book seller correspond to balance sheet A, due to high inventory turnover...
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The Case of the Unidentified Industries-2006
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The Case of the Unidentified Industries-2006
By masiven | November 2011
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The Case of the Unidentified Industries-2006

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Masiven

From the balance sheet and the financial date given in Exhibition 1, I manage to connect the dates with the companies in the following order:

1.The online book seller correspond to balance sheet A, due to high inventory turnover but at the same time keeping low inventory, high cash and long term debt. 2.The book store chain correspond to balance sheet B, due to keeping high inventory, high plant and equipment assets, and profit per revenue is low. 3.The online direct factory to customer personal pc vendor correspond to balance sheet C, due to high number of account receivable, low inventory, low plant and equipment, but high inventory turnover. Because the inventories are presold, the company doesn’t need long term assets and high inventory. 4.The pharmaceutical manufacturer corresponds to D, due to high number of assets in other assets (know-how, or some intangible assets), high profit-revenue, high stock price and low profit-net