The Social Experience of Lomography
In Partial Fulfillment
of the Requirements for the Course
English 102 – Advance Composition
Santizo, Andrea A.
Fortin, Celine Anne S.
Ms. Monica Delos Reyes
March 6, 2012
We would like to express our deepest gratitude to the following people for making this study possible:
• God, for giving enough strength and knowledge to work on this study.
• Our professor, Ms. Monica Delos Reyes, for the patient guidance and invaluable support. We thank you for the numerous hours we spent together discussing our thesis in detail.
• Our parents, for their guidance in life and valuable support in providing us with an education.
• My sister, Lara Santizo, for the support and for helping us with our research paper.
• The close friends I have made through photography, for seeing me through my photographic journey over the last 3 years, cumulating in the writing of this photography‐related academic thesis.
• Lastly, our respondents, for taking the time to participate in the interviews.
Technological advancement is often assumed as linear in progression, with new technologies substituting and hence dominating the use of older technologies. In the new media environment, we have seen the advent of digital photography in the recent decade.
The purpose of this thesis is to study the determinants that motivate the use of ‘old‐media’ technologies in the new media environment. This study explores the non‐linearity of technological diffusion using Lomography as a point of focus, and also to understand the conditions under which analogue photography is still viable.
Achieving the status of a social movement would normally allow for the survival of such media. Lomography has the semblance of a social movement, but this notion needs to be explored in detail before a conclusion to the claim can be made.
Extensive literature review on concepts related to the purpose of this study has guided our research topics and interview questions. A total of 10 amateur photographers have been interviewed on their views regarding the topic.
Results have shown that Lomography qualifies more as a collective social experience than a social movement. However, the reasons behind its popularity in the new media environment can be attributed to a sense of nostalgia for the film format and medium, and also the affordances of the medium and psychological view of Lomographers that Lomography is more ‘fun’ as compared to digital photography.
As this study is exploratory in nature, its key contributions are in raising questions to guide future research on the phenomenon of Lomography and the non‐linearity of technological advancement.
Included in the appendix are examples of Lomographic cameras and images.
LIST OF TABLES
List of Tables iv
List of Figures vi
1. INTRODUCTION AND ITS BACKGROUND
Background of the Study 8
Significance of the Study 9
Scope and Limitation10
Definition of Terms 11
2 REVIEW OF RELATED LITERATURE AND STUDIES
Review of Related Literature 12
2.1 The Camera
2.2 Social Movements
3 METHODOLOGY AND PROCEDURES
4. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
The determinants of analogue photography’s survival through19
The value placed on the image and camera 20
The restrictions and enabling factors of the medium 21
Lomography as a...