The Role and Influence of Mass Media

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Topic 5: The role and influence of mass media

Since the development of technology, mass media becomes an important part of modern society. It influences all areas; therefore, it is raising a question among people about what are the role and influence of mass media. The term mass media refers to the channels of communication (media) that exist to reach a large public audience (the mass of the population). Mass media includes newspapers, magazines, television, radio, and more recently, the Internet (Kristin& Susan, 2002). Mass media is an efficient supporter in education, policy, entertainment, finance, and all other fields. One function of mass media is education. Mass media supplies an enormous source of documentaries on a wide range of topics such as animals, behavior, geography, history, or art (Kristin& Susan, 2002). The information is extremely helpful with students at any levels. Additionally, mass media contains many visual documentaries, which make learners easier to see and use theories rather than only reading text. Secondly, there are many educational children’s programs like teaching children to count or recognize words, or introducing them to different societies and cultures (Kristin& Susan, 2002). There are also many programs which help parent to solve their kids’ problems. Fox example, the book “Good parent bad parenting”, which is published by Lulu.com publisher on February 2 in 2004, is one effective product of mass media which help parents to educate their children. The mass media is also a useful aid of policy. Almost all of politicians use the mass media to promote their positive images or political opinions. There is an example of using the mass media to advertise during his campaign of the United State President Barack Obama: The GOP group announced that they were going on air with a $25 million of advertising to buy in most of the major battleground states to counter a pro-Obama advertising campaign of the same amounts...
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