The Power of Persuasion

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The Power of Persuasion

Thesis Statement: To inform my audience about the science and the power of persuasion.

I. “If you would persuade, you must appeal to interest rather than intellect.” These are wise words spoken by Benjamin Franklin, whom we all know for his roles in American History as a writer, scientist and politician. II. In this quote, Benjamin Franklin speaks of how to persuade. But why would it be important to know how to persuade? III. I always have to ask my child to pick up his toys after he done playing with them and my husband to take out the trash. Of course, they never want to do it so I must persuade them into doing so. At some point in life, we all have to persuade someone into doing something. IV. Tonight, I will tell you about the how powerful persuasion is, techniques for persuasion, how to not be persuaded.


I. One could say that most of the things that people do, they do them on their own free will. Up to certain point this is true; many individuals act and do things based upon their needs and wants, others need to be persuaded, or if you will, motivated into doing something.

a.Persuasion is a skill that most business people such as, marketers, salespeople and advertisers must have or acquire in order to succeed in today’s business world. b.For example, a company like launches a new line of hair care products that promise to do wonders for your hair, but you have been using a type of shampoo and conditioner for as long as you can remember, because it works for your hair. c. You have developed brand loyalty for these products and probably you wouldn’t think of changing to a new line of products. d. But this company’s campaign and offers of free samples for you to try are so alluring that you decide to try and after trying you decide to switch. e.You have not only been persuaded to change products, but your perception of the products you used for years has also changed....
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