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The Kennedy Debates: The Fusion Of Television And Rock Music

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The Kennedy Debates: The Fusion Of Television And Rock Music
The fusion of television and rock music has produced some amazing results because it is all about visuals and theatre.
Aside from rock music, in some well-known cases television has been used in strategic communication plans to further goals. The most significant example historically is the 1960 Nixon-Kennedy debates which were the first ever televised presidential debates and considered critical in Kennedy’s victory. The Kennedy campaign knew that they could beat Nixon in terms of visuals, which would be as important as the debate performance of the two candidates on the issues.
The Kennedy campaign executed the right communications plan for these groundbreaking debates. Aside from the strategy relating to the political policies expressed
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