The Importance Of Social Media In Today S Life

Social media has become increasingly popular among people of all ages due the fast advances of technology. Businesses have also found that a part of having a good business to be savvy with social media. That includes interacting with consumers beyond giving them information about the product, being consistent and keeping up with daily posts, as well as keeping the content interesting. Part of being a successful organization is much more than the quality of the product, and how you market it, but now it is how well the organization uses social media. The two organizations I chose to follow are OPI, as my for profit and Do Something, as my nonprofit. OPI is a company that creates and sells high quality nail lacquers as well other professional nail products. The company is known for the creatively named shades for each of their polishes. They partner with many other organizations such as Coca-Cola, Mustang, and the MLB to create popular and one of a kind nail polish collections. The company is popular among celebrities, but also affordable enough for the everyday consumer to purchase. Do Something, a nonprofit organization is geared toward finding solutions to social issues with the help of young adults and teens. The organization’s website offers numerous campaigns a person can explore. They also give ways that people can participate whether it be fundraising or volunteering at a local event. Both organizations have a great following on all their social media outlets, however both are on opposite ends of the spectrum when it comes to how effectively they use them. Themes such as engagement, quality control, consistency with posting content, and keeping the content new across all media sites are a few that will be discussed about each organization. OPI does engage well with its consumers that use social media. Part of engagement is not only engaging with users, but also what consumers are saying about the company (Luttrell 205). On Twitter, they answer any