Preview

The Importance of Branding on Consumer Behavior

Powerful Essays
Open Document
Open Document
953 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Importance of Branding on Consumer Behavior
Final Year Projects - Initial Planning document

Attached are three documents which you might like to consider when planning your own Final Year Project (FYP). The first two have been 'rescued ' from Mike Hart 's files and are provided by way of illustration.

1. Initial doodlings... This document was actually written in the middle of the night when I had a quick brain-storm thinking about the major elements of a Ph.D

2. Plan of chapters with key bullet points

Within a day or so, the initial doodlings were tidied up into a series of chapter headings, with a few bullet points under each to indicate the major divisions of each chapter.

You should work on your own FYP plan as soon as you have undertaken the preliminary reading and present it a copy of it to your tutor at the start of your supervision.

This plan does not commit you in any way but it does provide both you and your tutor with a 'road map ' indicating how you intend, at that stage, to go about your project. In practice, such plans are often revised as you make progress through the FYP.. Some chapters might get too large and have to be split into two whilst others, on reflection, can sensibly be combined into one.

3. Title page of completed dissertation

This is what the title page of the first draft of the dissertation looked like.

The lessons to be learnt from this are:

1. 'Large oaks from little acorns grow ' i.e. very large project starts off with your thoughts on one sheet of paper (which you may subsequently revise) '

2. A fairly snappy title helps to concentrate your thought processes - can you describe the whole in one sentence ? For example, a friend or fellow course member asks '"What is your project about" and in one sentence you reply—Have a working title in mind and the final title can be applied at the completed draft stage.

3. Having a plan is psychologically reassuring because you can 'project



References: Go Back

You May Also Find These Documents Helpful