The Impact of Facebook

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IJRMEC

Volume2, Issue 2(February 2012)

ISSN: 2250-057X

SOCIAL NETWORKING: PROBLEMS AND PROSPECTS OF THE KNOWLEDGE SOCIETY C. S. Ramanigopal Professor – Management Studies, Vinayaka Missions University, Salem G. Palaniappan Assistant Professor – Management Studies, Vinayaka Missions University, Salem N. Hemalatha Assistant Professor, Periyar University, Salem

ABSTRACT
Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This paper explores the pros and cons of social networking, different views and thoughts of knowledge society, applications and issues are relates to social networking. Social Networking is a nice form of entertainment, great for meeting people with similar interests, and can be a very effective business technique for entrepreneurs, writers, actors, musicians or artists. Most of us have hobbies, or things that we are keenly interested in such as books, television, video games or movies. Social networks allow us to reach out to others that have the same interests. Social media websites, such as Facebook and Twitter, have become nearly inescapable facets of modern life, particularly for kids. In the knowledge society, in addition to technical skills and access to information technologies, it is becoming increasingly important for people to have diversified and supportive social connections. Although resources and opportunities may be available, one may not necessarily be aware of their existence, or even have direct access to them. In those cases, knowing people from different backgrounds, grades of expertise, and social levels turns out to be essential. Key Words: Social Networking, Knowledge Society, Facebook, Twitter, Virtual Platform, pros and cons.

International Journal of Research in Management, Economics and Commerce www.indusedu.org 116

IJRMEC

Volume2, Issue 2(February 2012)

ISSN: 2250-057X

INTRODUCTION
Social Networking has become very popular during the past few years, but it can still be very difficult to understand for someone new to social networking. The open-ended natures of social networks add to this. Once signed onto a social network, having answered a few basic profile questions, it is easy to sit back and wonder what you are supposed to do next. These days the social networking sites have become extremely popular among the youth as well as the professional people. Keeping in mind, the growing popularity of these sites and the effect it has and the benefits that it brings along, it can be easily predicted that its popularity is sure to grow much more. Some of the sites such as Friendster and MySpace are the two most popular sites that aim to build special niche for people who share common interests and passions. Whereas social networking sites such as Twitter and LinkedIn are more professionally related and help the business men promote their businesses. However, everything has a positive and negative side. Similarly, the social networking sites are also made up of their set of pros and cons. Meaning Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. It is a virtual social world where you make friends, exchange photographs, strike business deals, play games, fall in love, split, fight, argue and quarrel without having met these people in flesh and blood. Is this good for friendships, business, love and long-lasting relationships? Or does it eat into direct contact by taking you away from your immediate family, real friends and work? Does it get youngsters addicted to different forms of social networking?...
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