written by
Alexander Osterwalder & Yves Pigneur
co-created by designed by
Alan Smith, The Movement
An amazing crowd of 470 practitioners from 45 countries
design by Alan Smith, The Movement www.thmvmnt.com photography by Rannie Turrigan Toronto, Canada Euro values are calculated at ¤ 0.70 to the U.S. dollar. illustrations by Paper, print and finishing: Modderman Drukwerk Amsterdam, The Netherlands www.modderman.nl © 2009 Alexander Osterwalder & Yves Pigneur Text is set in HTF Whitney This book was Self Published ISBN: 978-2-8399-0580-0 and HTF Mercury with plenty of …show more content…
Channels
Value propositions are delivered to customers through communication, distribution, and sales Channels.
Customer Relationships
Customer relationships are established and maintained with each Customer Segment.
An organization serves one or several Customer Segments.
17
}
R$
5
KR
6
KA
7
KP
8
C$
9
Revenue Streams
Revenue streams result from value propositions successfully oΩered to customers.
Key Resources
Key resources are the assets required to oΩer and deliver the previously described elements…
Key Activities
…by performing a number of Key Activities.
Key Partnerships
Some activities are outsourced and some resources are acquired outside the enterprise.
Cost Structure
The business model elements result in the cost structure.
}
18
Key Activities
KA
Key Partners
KP
Key Resources
KR
Cost Structure
C$
CR
19
Customer Relationships
}
CS
Customer Segments
VP
Value Propositions
CH
Channels
R$
Revenue Streams
CS
20
} 1
Customer