The Global Leadership of Carlos Ghosn at Nissan

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The Global Leadership of Carlos Ghosn at Nissan
by John P. Millikin, Dean Fu
12 pages. Publication date: Jul 25, 2003. Prod. #: TB0147-PDF-ENG

In 1999, after posting losses in eight of the preceding nine years, Nissan seeks a partnership with Renault. At the request of Nissan, Carlos Ghosn is appointed COO. Ghosn, a Frenchman with Brazilian-Lebanese heritage, who has spent much of his career in Michelin in Latin America and the US, has earned the nickname "Le Cost-Killer" during his tenure at Renault. Despite his multi-cultural background, he speaks no Japanese and has no Asian experience. His charter, however, is to quickly turn aroun... Read More »

In 1999, after posting losses in eight of the preceding nine years, Nissan seeks a partnership with Renault. At the request of Nissan, Carlos Ghosn is appointed COO. Ghosn, a Frenchman with Brazilian-Lebanese heritage, who has spent much of his career in Michelin in Latin America and the US, has earned the nickname "Le Cost-Killer" during his tenure at Renault. Despite his multi-cultural background, he speaks no Japanese and has no Asian experience. His charter, however, is to quickly turn around the ailing Japanese car-maker, with all the unique challenges of leading change as a foreigner in Japan. His commits to doing it within three years or resigning. Enlisting middle management, he uses solid change management techniques and is successful, but now must confront the process of institutionalizing his initial successes and planning for a successor.

This is a Thunderbird Case Study.
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