The Construct Engagement Definition

The construct “engagement” can have several meanings. Perhaps the most common understanding of the construct is the period of engagement between proposal and marriage where
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a couple promises to marry each other (Free Dictionary, 2011b). Engagement can also be described as an arrangement or a promise to be somewhere (Free Dictionary, 2011b). Another meaning of engagement is the act of participating and sharing (Free Dictionary, 2011b). Finally, engagement can mean “having one’s attention, mind or energy” (Free Dictionary, 2011b). The definitions capture the versatility and vastness of the meaning of the term engagement. Practitioners and academics have begun to use the engagement construct when discussing online consumer behavior, but practitioners