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The Change Process And Lewin S Theory

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The Change Process And Lewin S Theory
The Change Process and
Lewin's Theory
“You must be the change you wish to see in the world.” - Mahatma Ghandi
“If you want to truly understand something, try to change it.” - Kurt
Lewin

This learning activity is intended to provide learners with the opportunity to:
• Describe the importance of change and appreciate its nature
• Explain key factors in management of change
• Discuss the source of resistance to change and the ways this resistance can be overcome
• Play a leading role in initiating and managing change in your organization of work environment
• Discuss Lewin's 3-step model of change management Management of Change
Change is defined as "the process of alteration or transformation of individuals, groups, and organization undergo in response to internal factors."
Purpose of change
• To meet changing clients needs
• To meet changing market conditions
• To respond to internal pressures
• To take advantage of new opportunities
• To respond to competitive pressure

MANAGING CHANGE IN AN
ORGANIZATION
• Change Agent -

The change agent is the individual who is responsible for taking a leadership role in managing the process of change. Their role is to recognize the need for altering the status quo and to plan as well as to manage the implementation of the desired changes. o Managers or staff at various levels in organizations can serve as change agents. o Consultants brought in from outside can also be change agents.

• Levels and Targets of change - These targets of change include people, technology, Jobs and workflow, organizational structure and processes, culture, and management.
Target

Example

Individual

• Fire a person and replace him/her with someone else. • Change knowledge, skill, attitude, or behaviour

Technology

• Replace existing technology with a more modern machine or way of doing work

Structure

• Change from functional structure to a product division structure
• Add a new department or division, or consolidate the existing ones
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