The Cannabis Wellness Center: Industry & Competitive Analysis

Topics: Cannabis, Cannabis sativa, Tetrahydrocannabinol Pages: 11 (3294 words) Published: October 19, 2010
The Cannabis Wellness Center|
Industry and Competitor Analysis|

* Introduction
The Cannabis Wellness Center will provide services/products to customers who are medically certified. To qualify as a medically certified candidate you must have your physician certify that you have an eligible condition. Your physician will certify you if you suffer from severe chronic pain, painful peripheral neuropathy, intractable nausea/vomiting, severe anorexia/cachexia, hepatitis C infection currently receiving antiviral treatment, Crohn’s disease, Post-traumatic Stress Disorder, Amyotrophic Lateral Sclerosis (Lou Gehrig’s disease), cancer, glaucoma, multiple sclerosis, damage to the nervous tissue of the spinal cord with intractable spasticity, epilepsy, HIV/AIDS and hospice patients. Its services/products include cannabis growing techniques, medicating techniques, medicated or non-medicated foods, tinctures, et cetera, and a line of medicinal products under its own brand name: Canna-balance. There will be a retail market for hydroponics, aeroponics, vertical farming, a multiple kitchenette filled classroom, and a restaurant. The company will be based in large warehouses, throughout the canna-friendly states, in close range of the populous. The products/services that involve cannabis will be limited to a physician’s recommendation.

* Industry Analysis
Cannabis Wellness Center is entering an industry in which financing is not discussed openly with the public and often times not even discussed between management and employees. It is however, as risky a business as any other which provides perishable products and services. At present, the industry is in the emerging stage and the company expects it to remain in such a state until legislation on the Federal level recognizes Cannabis’ medical importance to society.

1. General Environmental Analysis
A) Technology: The current technological factors include hydroponic, aeroponic, and vertical farming systems for growing Cannabis. Hydroponic is a method of growing plants without the use of water but by using mineral nutrient solutions and aeroponic is a method of growing plants in an air or mist environment without the use of soil. Vertical farming includes a new way of urban farming in building rather than in fields. Internet databases are just as important and will provide a way to collect and sort information change all the time and thus, the company will need to be constantly checking for new information among scholarly journals, peer-reviewed articles, blog sites, and others. The main ideas behind hydroponics, aeroponics, and vertical farming will remain relatively the same, but are expected to be in a state of perpetual innovation and improvement. Discoveries through technology of what each currently unknown chemical compound are definitely to be expected. At present, certain chemicals such as THC, THCV, CBN, CBD and others are found in Cannabis. “THC (delta9-tetrahydrocannabinol) is the main active ingredient which renders the user “medicated.” THCV (delta9-tetrahydrocannabivarin) however, is found primarily in African and Asian strains which speed up and intensify the effects of THC although creating a shorter medicated period. CBD (Cannabidiol) effects THC in different ways: high levels of THC and low levels of CBD create clear-headed, energetic medicated periods, high levels of both create a very strong “head-high” which feels quite dream-like, whereas low THC and high CBD levels are what produce the most recognizable “high,” in that the user finds the medicated period to be quite a sedated feeling. CBN (Cannabinol) occurs if the Cannabis oxidizes, providing the user with a sense of feeling mentally scattered (Grotenhermen, 2002).” B) Economic: If Cannabis is legalized and taxed the future economy in terms of the industry may not look successful. The reasons behind this would be an inundation of the product the company would provide and the prices might...
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