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The Cannabis Wellness Center: Industry & Competitive Analysis

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The Cannabis Wellness Center: Industry & Competitive Analysis
The Cannabis Wellness Center | Industry and Competitor Analysis |

* Introduction
The Cannabis Wellness Center will provide services/products to customers who are medically certified. To qualify as a medically certified candidate you must have your physician certify that you have an eligible condition. Your physician will certify you if you suffer from severe chronic pain, painful peripheral neuropathy, intractable nausea/vomiting, severe anorexia/cachexia, hepatitis C infection currently receiving antiviral treatment, Crohn’s disease, Post-traumatic Stress Disorder, Amyotrophic Lateral Sclerosis (Lou Gehrig’s disease), cancer, glaucoma, multiple sclerosis, damage to the nervous tissue of the spinal cord with intractable spasticity, epilepsy, HIV/AIDS and hospice patients. Its services/products include cannabis growing techniques, medicating techniques, medicated or non-medicated foods, tinctures, et cetera, and a line of medicinal products under its own brand name: Canna-balance. There will be a retail market for hydroponics, aeroponics, vertical farming, a multiple kitchenette filled classroom, and a restaurant. The company will be based in large warehouses, throughout the canna-friendly states, in close range of the populous. The products/services that involve cannabis will be limited to a physician’s recommendation.

* Industry Analysis
Cannabis Wellness Center is entering an industry in which financing is not discussed openly with the public and often times not even discussed between management and employees. It is however, as risky a business as any other which provides perishable products and services. At present, the industry is in the emerging stage and the company expects it to remain in such a state until legislation on the Federal level recognizes Cannabis’ medical importance to society.

1. General Environmental Analysis A) Technology: The current technological factors include hydroponic, aeroponic, and vertical farming systems



References: Barrett, D. (2009, October). New Medical Marijuana Policy. Retrieved February 25, 2010, from Huffington Post: http://www.huffingtonpost.com/2009/10/19/new-medical-marijuana-pol_n_325426.html Grotenhermen, F. R. (2002). Cannabis and Cannabinoids: Pharmacology, Toxicology, and Therapeutic Potential. Birmingham, NY: The Hawthorne Integrative Healing Press. States That Have Decriminalized. (2004, November 08). Retrieved March 3, 2010, from NORML: http://norml.org/index.cfm?Group_ID=6331 Brown, Edmund G. (2008).Guidelines for the security and non-diversion of marijuana gorn for medical use. . Sacremento, CA: Government Printing Office CA NORML News. (2009). Cal Norml. SB 420 Establishes New Prop 215 Guidelines. Retrieved March 04, 2009, from http://canorml.org/laws/sb420.html

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