Preview

The Audience Analysis

Powerful Essays
Open Document
Open Document
1058 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Audience Analysis
Audience Analysis Paper
Com 285
April 5, 2010
Michael Medoro

Audience Analysis Paper When you are addressing certain information it is imperative to be alert and conscious of your listeners. It is very important that you be able to provide the proper context, tone, and language suitable to the audience you are addressing. It is also significant to know your audience because it will eventually help you determine the issues you have to address. Communicating effectively is a major role when you are called to lecture a meeting that includes stakeholders, managers, salespeople, and customers in a quarterly meeting. The communication channels will have to be appropriate for your audience and in the meeting we have to consider the diversity of the group also. Communicating in this meeting you have to make sure that your message is effective and the group is well informed about the quarterly sales in the meeting. In a presentation that includes a group of individuals you must consider the different characteristics of the audience. Your audience may consist of different people who may have different needs and expectations. It may be useful to consider the possible areas of diversity in an audience such as age, gender, ethnicity, race, cultural background, and education. You can also consider the Psychological profiles of your audience such as their beliefs, values may help improve your message, may be of significance as you shape your message. You might also think about other factors that could affect your presentation include the time, audience size, location and occasion of the talk. In the meeting on quarterly sales it is best to communicate with different channels to get the attention of your audience. You are speaking with a diverse group of people with different morals and values so you have to be able to present the information effectively. Knowledge is power so you will have a good deal of practical wisdom when you approach this group in



References: Skramsted, (1999,) How to Speak Effectively in Public. Retrieved April 2, 2010, from www.ehow.com › ... › Career Advice › Public Speaking Somchai, J. (2007, May 3). How to Effectively Speak In Public. Retrieved April 2, 2010, from http://ezinearticles.com/?How-To-Effectively-Speak-In-Public&id=550456

You May Also Find These Documents Helpful

  • Powerful Essays

    This course introduces the fundamentals of communication in a corporate environment. The topics to be discussed include, but are not limited to, audience analysis, research methods, organization, drafting, revising, presentation, and visual aids. We will analyze and write essential types of business documents such as memoranda, letters, proposals, and reports. We will also report our research findings through presentations.…

    • 2883 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    There are many characteristics to consider such as the audience’s knowledge on the presentation subject, their age, and the audience genders (all males, all females, or a mixture of both). Knowing the audiences educational background is also helpful. If all are managers they will have more knowledge than salespersons, etc. Other considerations would be are there members present from outside the company? If so you may need to be sure not to divulge company secrets. Last you might want to consider specifically what the audience needs to learn or get out of your presentation.…

    • 504 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Week 1 DQ 2

    • 274 Words
    • 2 Pages

    Three characteristics that I think are important when making an audience analysis is identifying the audience, individual analysis and organizational culture and discourse community. These could potentially affect the way an audience approaches a presentation because, identifying the audience is the first thing in constructing an effective communication. Also examination in the area of singular investigation will give the communiqué the possibility of linking with the audience on a more delicate level. Culture is a huge factor when giving speeches of any kind because you don’t want to offend anyone. Culture is important because when trying to do a presentation to get a message across to an audience who many of which may belong to the same culture.…

    • 274 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Knowing your audience is one of the most important factors when communicating to an audience. When communicating to an audience some things to considerate is the type of people you are talking to and if they’re ill, young, old, corporate or the media. Once you know your audience then you can come up with the appropriate way to communicate with them.…

    • 602 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Audience analysis memo

    • 781 Words
    • 3 Pages

    Newly diagnosed patients visiting the National Kidney Foundation Website would be provided with an additional source of information. In addition to the general diagnosis and treatment information provided, the Website offers encouragement and support to those effected by kidney disease. Patients, families and friends can find support information. The Merck Manual is intended to be used as a source of information and education for the healthcare professional and/or student. It represents a good source of information for research and/or bedside practice.…

    • 781 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Before one decides to communicate information to the public, it is important to note that in today’s world of communication the general public no longer exists. The communication releases should be audience targeted; the key strategy is to identify the audience, their roles and needs, and how the message is to be delivered to achieve the intended purpose (Tennyson & Ray, 2005).…

    • 917 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Mgt 460 Ashford Final

    • 2707 Words
    • 11 Pages

    Understanding communication within a business place or group can be difficult with diversity and a multitude of ways to manage a topic or task. There are a wide variety of hindrances within a group or organization that keep a person or group from succeeding. Identifying the best method to pursue and achieve success of a task within a group is best done with an open mind and creativity. Not one person has all of the answers; therefore it is imperative to listen to others and their opinions. Whether working…

    • 2707 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Audience Analysis Paper

    • 1054 Words
    • 5 Pages

    When developing a presentation the audience becomes an extremely important factor to take into consideration. For starters, the audience will need to be classified and analyzed by the presenter. Take for example a meeting situation consisting of presenting quarterly sales information. The audience would most likely be identified as the managers, salespeople, and customers – varying audience. When presenting sales information to a varying audience, the presenter has to transform the material according to the different members of the audience. Therefore, the presenter will need to know the material well and must select the words carefully so as not to confuse, annoy, or alienate anyone in the audience. Following this further, the presenter should evaluate the demographics of this very diverse audience. Characteristics such as ethnicity, age, culture, and gender should be considered. Apart from these particular characteristics, the level of education and knowledge of quarterly sales information should also be appraised. Similarly, the presenter must consider which communication channels are appropriate for each group (Locker &…

    • 1054 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    |Managers |The managers hold all the knowledge |All meetings are in person, so there is |The meeting will not take up much time|While speaking to the audience it is a must |…

    • 521 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Audience Analysis Paper

    • 1038 Words
    • 5 Pages

    Since I will be speaking to a wide group of people its important to know how much this audience already knows on the topic at hand. With my audience being those that my company represents I have to be careful with what information is being given. This can negatively or positively have an impact on the way they view the company. Since I will be going over quarterly sales my topic will be dealing with profits, productivity, and concerns. This can be easily adjusted to the subject and audience you will be covering . My goal in this meeting as well as yours, would be to inform the audience. I would also be building the image and goodwill I want them to take away from this meeting.…

    • 1038 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Audience Analysis Paper

    • 933 Words
    • 4 Pages

    The video with Steve Jobs introducing the “First Ever iPod” was incredible. When viewing the video presentation the audience demographics as in age and socio-cultural background, I felt geared towards the age demographic and socio-cultural background that is known to be the Y generation overall; but markets the iPod to all ages and cultural backgrounds. The Y generation is any person that is born after the year 1983. [1] Generation Y was the first to grow up with computers in their homes and they used technology at higher rates than people from other generations. In Steve Jobs presentation he went back to the start of the CD player, then proceeded to explain the other music options that were available. Generation Y has been through all of the music options he discussed, since they were the generation to want all of that new technology at the time it became available. Although generation Y may understand the extensive information Steve has presented in his presentation, Steve discuss how you can [2] “take the iPod biking, mountain climbing, etc…”this exemplifies the fact that the iPod is suitable for all ages and cultural backgrounds no matter what kind of music you enjoy. Being a generation Y baby, I have seen the evolvement of music since the start of the CD player when it came out, to the now latest iPod music technology. I have come to this conclusion that the age and socio-cultural background is not specific to the iPod brand, Steve wants the iPod to cater to all people who would want their product.…

    • 933 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nurse Practitioner Visit

    • 1766 Words
    • 8 Pages

    References: Beagrie, S. & Thacker, K. (2007). HOW TO…speak in public. Occupational Health. 59(4), 26-27.…

    • 1766 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Communication plays a key part in the success of any business. It is a means of exchanging information to make oneself understood by another which can be vital in a company fulfilling its purpose and hitting its goals and objectives. This exchange could be oral, written, non-verbal or a combination.…

    • 1467 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    References: Lucas, S.E. (2012). The Art of Public Speaking, Eleventh Edition, New York: The McGraw-Hill Companies, Inc.…

    • 654 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    15000 English Phrases

    • 88663 Words
    • 355 Pages

    HOW TO SPEAK IN PUBLIC A practical self-instructor for lawyers, clergymen, teachers, businessmen, and others. Cloth, 543 pages, $1.50. net; by mail, $1.615. HOW TO DEVELOP SELF-CONFIDENCE IN SPEECH AND MANNER A book of practical inspiration: trains men to rise above mediocrity and fearthought to their great possibilities. Commended to ambitious men. Cloth. 320 pages, $1.50. net; by mail,…

    • 88663 Words
    • 355 Pages
    Powerful Essays

Related Topics