The Advantages and Disadvantage of Starbucks

Topics: Coffee, Starbucks, Espresso Pages: 2 (616 words) Published: April 9, 2011

- Human-Oriented Principles Leadership
Starbucks Coffee Company grew from a small, regional business into the undisputed leader in the specialty coffee industry by buying only the best quality coffee and providing an unmatched store experience. It was on new fad for specialty coffee, building for long-term success by acting on human-oriented principles that build a company “with soul”. In fact, the number one guiding principle in Starbucks’ mission statement was to “provide a great work environment and treat each other with respect and dignity.” and put “people first and profits last.” Starbucks paid more than the going wage in the restaurant and retail industries, granted stock options to both full and part-time partners in proportion to their level of base pay, and offers health coverage to all employees who worked at least 20 hours per week in 1988. Starbucks maintained the atmosphere of the Italian coffee bar as much as possible; it gave American customers' requests for in-store comfy seating and for non-fat milk in their lattes and cappuccinos. It had a bottom of the pyramid business strategy that reduced poverty and created fortunes. Starbucks sourced coffee directly from farmers, which enabled the company to provide coffee farmers with reasonable standard of living and company with a respectable profit. The reality of our world today and our aspirations for a better world tomorrow that gave arise to the need for societies to select leaders who can articulate a meaningful vision and guide them toward its realization. Treating partners (Starbucks employees), customers, and suppliers with dignity and respect was essential to the company.

- Failure by Overgrown Business
While the shares fell by 43 percent and 8 percent closures in 2008 , Starbucks admitted the streamlining that enabled the chain to grow to 13,000 units had "watered down" the brand. It had an expansion schedule of one new store per day has come to be sipping...
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