The adidas Group a global leader in the sporting goods industry

Topics: Sustainability, Adidas, Carbon dioxide Pages: 12 (2653 words) Published: April 8, 2013
The adidas Group

The adidas Group has become a global leader in the sporting goods industry. The Group has supported the world of sports on numerous levels developing specialized footwear, apparel and accessories, distributing and establishing relationships with countries all over the world. Adidas has offices in over 55 countries and relies on an external supply chain composed of more than 60 countries.

The adidas Group challenges problems that face the company based on the aim to become a sustainable company. Shareholder interest and concerns of employees, workers in the supply chain and the environment are a variety of challenges they face.

For over 80 years the group has followed the company strategy of continuously strengthen brands and products to improve competitive position and financial performance.

The adidas Group Misson:

Commitment: continuously strengthening brands and products to improve competitive position.

Innovation and Design leaders: help athletes of all skill levels achieve peak performance with every product brought to the market.

Consumer Focused: therefore continuously improve the quality, look, feel and image of the products and organizational. Aim to match and exceed consumer expectations and provide them with the highest value and service.

Global Organization: socially and environmentally responsible, embrace creativity and diversity and is financially rewarding for employees and shareholders.

Dedication: to consistently delivering outstanding financial results.

Sustainability Efforts
* Use of 100% Better Cotton by 2018 in all of products.

* Foundation of adidas Better Place product program (2007) creating performance products with true sustainable qualifications.

* Collaboration with key companies from various industries with hopes to bring sustainability to a new level.

* Tackle harmful emissions -- pioneered phasing-out of PVC (2000), introduction of restricted substances policy (1998) and switch to water-based adhesives in athletic footwear.

* Headquarters in Germany and five North American sites cut 30% of relative carbon emissions within own locations as part of the Environmental Strategy 2015.

* Stakeholder dialogues on all four continents, earns credibility and respect within the global community.

* Dedication to improving working conditions across the supply chain (Fair Labor Association).

* Providing schooling to over 20,000 kids in 125 schools in Sialkot/Pakistan since 2002 and fully funding the Sudhaar community project.

* Launch of social business initiative with Nobel Peace prize winner, Professor Yunus, to develop affordable shoes for the poor.

* Support to organizations that teach values through sports to underprivileged children across the world. Aim to increase sports participation in the UK by through creating dozens of adiZones across the country (leading to the London 2012 Olympics).

* Has published Sustainability Reports since 2000.

* Recognized as the leading sustainable company in the consumer goods sector by Dow Jones Sustainability Index since 2000.

Environmental Policy

The Environmental Policy was created by the adidas Group to identify the principles of the company as well as direct efforts to managing environmental issues. Ideally the goal of the Group is to easily engage in sustainable living on a day to day basis.

Environmental Principle

Environmental responsibility is a primary goal of adidas management principles. Establishment of an Environmental Management System along with continuous efforts to reduce the environmental footprint of the company secures sustainable business success.

Statutory Requirements

Observance of all laws, guidelines and directives allow...
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