The A-B Experiment

The independent variable for this experiment is the different use of the word “Sign Up” and “Learn More” in the webpage. The dependent variable of this experiment is the sign up rate for the Obama’s email list. The results show from this experiment is that the “Learn More” button has 8.9% more clicks than the “Sign Up” button, which only has only 7.5%.
A-B testing is different from a traditional experimental design approach where A-B testing provides choices for people to choose on which they like instead of asking what they like. A-B testing gives people what they want, or think they want. The A-B testing also changes how bosses always wins the argument or have the higher authority to make the decision.
A-B testing challenges the advice