Tesco Communication with Customers

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Tesco communicate with their customers through a variety of ways. Mobile communications is one of the ways in which Tesco communicate with their customers. This technology is brand new but it does not mean that it is not as important as other technologies that help big companies such as Tesco. Today’s mobile marketing applications such as ‘’Tesco club card app’ it helps customers keep us with their points that they’ve gained though shopping & it lets you know of the latest offers that the store has. This technology allows companies to improve communications in a focused and highly personal context to interact with their customers. Systems like this allows Tesco to package commercial messages, then make information available to a global audience easily, without irritating the customer by sending them letters via the post as the customers will get a regular update through their phone app. The system also offers an immediate response to customers that have questions that need answering.  Blogging is also a new technology that Tesco uses as a way of getting personal communications because it is as an essential marketing tool. This is because the public can discuss on the Tesco website about anything they like for example Tesco have provided a place on the website where customers can have discussions about books available at the store and then decide whether they want to purchase it or not. For this particular type of communication Tesco needs an employee who likes to write via internet and put some commercial messages up. The audience should take care of the rest when that’s been completed. Tesco use streaming media by this term I mean using adverts that Tesco produce and display on platforms such as YouTube which allows Tesco to literally put ‘’any’’ message in front of a global audience. All the company needs is a script, a computer and a good quality camera to record their adverts, if Tesco does this then the message that they are trying to get across can be...
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