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Tequila Casa Noble

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Tequila Casa Noble
PART-1

TEQUILA

Tequila is a drink associated with Mexico, particularly with the state Jalisco, located in the west of the country. Tequila is a drink produced from distillation the fermented juice a plant called blue agave. Tequilas can be of two different types, one which is made from 100% blue agave and in some cases sugar is added from sources such as cane or corn syrup. There are around 50 companies that produce Tequila in Jalisco; still each one has its own different recipe. They differ in production process, proportion of agave used, and microorganisms used in fermentation, distillation equipment and maturation and ageing time. The alcohol percentage in Tequila also differs from 35-50% (70-100 proof). (Anon., 2008)

HISTORY

Tequila is a drink which was associated with Mexican ranchers, cowboys and bandits. It is believed that the word ‘tequila’ originated from the ticuilas tribe which inhabited near a volcano bearing the same name located near the city of Tequila. There are many more theories of the possible origin of the drink. Tequila’s history is deeply rooted in Mexico’s heritage. Long before the natives were making a fermented beverage called “pulque” which was made from Maguey plant (variety of agave). It was considered a sacred dink. The transformation from pulque to Tequila happened in 1500s, when Spanish conquistadors ran out of their brandy; hence they started to distil this drink made from agave. This drink was America’s first distilled spirit known as mescal wine (also called agave wine). This spirit was evolved into Tequila. The name Tequila was given to the drink as the best quality blue agave plants are produced in the region of Tequila.
It is said that in 1600s first production of Tequila took place. The production was done behind closed doors to avoid being forced to pay taxes to the Spanish crown. Though this information is debated it is believed that a wealthy landowner from the region Tequila, Don Pedro Sanchez de Tagle was the



Bibliography: Anon., 2008. all about Tequila. [Online] Available at: http://tequilaconnection.com/TequilaHistory1.htm Anon., 2011. speciality union products. [Online] Available at: http://www.specialityunionproducts.com/company-profile/6-industry-overview Casa Noble, 2013. Casa Noble 's Anejo Tequila. [Online] Available at: http://www.casanoble.com/anejo.aspx Casa Noble, 2013. Casa Noble 's Reposado Tequila. [Online] Available at: http://www.casanoble.com/reposado.aspx Casa Noble, 2013. Casa Noble 's Single Barrel Tequila. [Online] Available at: http://www.casanoble.com/singlebarrel.aspx Casa Noble, 2013. crystal tequila. [Online] Available at: http://www.casanoble.com/crystal.aspx Casa Noble, 2013. History of Casa Noble. [Online] Available at: http://www.casanoble.com/about.aspx Casa Noble, 2013. Organic Certification. [Online] Available at: http://www.casanoble.com/organic_tequila.aspx Casa Noble, 2013. Production of Casa Noble Tequila. [Online] Available at: http://www.casanoble.com/production.aspx tequila connection, 2008. Tequila connection. [Online] Available at: http://tequilaconnection.com/trends1.htm

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