Television Sets Company Analysis

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Industry Analysis

I decided to pick the Lithuanian company. This company is manufacturing LCD TV sets and LED TV sets. This company I think would be not known to many of people who are not from Lithuania. The name of production is “Tauras.” The name of the company is UAB “Šiaulių tauro televizoriai.” Brief history of the company: the company was founded in 1961. The main major activity of Tauras is the production and retailing of color TV sets. Tauras is Lithuanian manufacturer of TV sets but Lithuanian people are not willing to buy Tauras production. Lithuanians prefer to buy other manufacturers TV sets like Sony, Philips, LG and etc. So the main market of Tauras production is the Western Europe, countries such as United Kingdom, France and Germany Tauras (www.tauras.lt). Like all manufacturing industries Tauras needs materials as all the industries in the world. So first of all I would like to talk about the supplier power. Tauras is manufacturing TV sets, and they have to get materials such as TV matrix, cables and speakers. Tauras is not manufacturing the inputs they are needed, so they are dependent on suppliers. Good news is that there are not few but a lot of input manufacturers for TV sets. Suppliers have a lot power for Tauras. Tauras is able to switch from one input supplier to another if they are not satisfied with one. Switching form one supplier to another is not so easy. It takes a lot of time and money to do it because they have to change their assembly line if they are for example willing to change the matrix suppliers. Suppliers have a lot of power because the input manufacturers are more than several but the market is limited and the number of suppliers is limited as well. The second thing would be that Tauras is not the huge company and their company is not the main purchaser of inputs from sellers so they are not so important to them, one thing that I would suggest for Tauras Company to make partnership with the input manufacturers. By...
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