December 8, 2010
Technological Advances In Marketing and Advertising
Seth Godin, former Vice President of Direct Marketing for Yahoo!, and a well known business blogger and author, once said, “You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action” (Godin 25). Godin pinpoints two important marketing concepts, the successful placement of ads and the effect of successful advertising on consumers. In recent years, the expansion of the internet, the use of customer relationship management software and the growing popularity of social networking websites, have revolutionized the marketing and advertising industries, creating a highly profitable platform for both consumers and businesses to establish long term relationships with each other.
75.77% of Americans and 23.93% of people from around the world have access to the internet, making the internet an exceptional space for successful ad placement (Google Public Data). Internet marketing has become the primary means of communicating special offers and introducing new products to loyal and potential customers. As a result, many former business marketing practices have become outdated, making way for new strategies like targeted emails and relationship marketing. The increased use of these techniques has created new jobs in the industry with a projected 13% increase in marketing related careers through 2018 (U.S. Bureau of Labor Statistics).These improved techniques have also allowed businesses to infiltrate the consumer’s mind more effectively. Although internet marketing is highly effective, not every person in the world has access to the internet, many individuals in developing nations may never be exposed to advertisements on the internet. Many individuals may never receive the benefit of the instant access to companies that the internet provides. Any business whose primary focus is internet...