Tea House Business Plan

Topics: Tea, Coffee, Cash flow Pages: 5 (1513 words) Published: May 20, 2013
Executive Summary

Teapot is an exciting new concept in the tea industry.
Teapot will offer a hip, relaxing, and healthy alternative to the oversaturated coffeehouse concept. Teapot will create an irresistible place to drop in and relax, meet with friends, or get work done in a warm and comfortable atmosphere with consistently top-notch customer service.

Our products and services will include a wide variety of high quality black, green, white teas, herbal infusions, and several teas specially blended for Teapot. The tea menu will highlight beverages that provide particular benefits, such as immune-boosting antioxidants, meditative blends, enlightening mental focus blends, and mind and body healing blends. Whether a customer is looking to get work done, unwind and relax, or is seeking a refreshing pick-me-up when their energy lags , Teapot will offer just the right concoction.

Our teatenders will be thoroughly trained in perfectly brewing delicious cups of tea to order, but will be highly trained in teaology, which will allow them to help recommend just the right blend to customers. Beverage sweeteners will include honey and other natural sweeteners, in addition to the traditional sugar and artificial sweeteners.

The menu will also feature a variety of quick-service healthy meals and snacks, traditional tea pastries and finger sandwiches. All beverages and menu items will available for eat-in or to go. The shop will also offer a selection of signature tea blends, herbal tinctures, teapots for sale. Using these products and services as a starting point, the store will continue to modify its menu and services as driven by the demands of our clients.

The store can be operated with a minimum of staff, requiring only 3-4 personnel during the busiest of times, and one or two at others. As it is highly computerized, inventory tracking and the creation of a customer database will be simple and effective.

Our business concept differs significantly from cafes due to its emphasis on serving healthy fare and providing an atmosphere that is to linger even after a meal, whether for socializing, working, or simply relaxing. Like other cafes, Teapot invites people to linger and provides free Wi-Fi so people can bring their laptop computers and work. Unlike the coffeehouse chains, however, Teapot offers a more substantial menu and a much broader selection of teas with a "healthy beverage" focus that coffee simply cannot compete with. Business Definition

Teapot will be a tea bar offering a variety of healthful, high-quality teas and quick-service healthy cuisines in a hip, casual atmosphere. We will offer approximately 20 different teas at a time, each with various mental or health benefits accompanied by a variety of quick yet healthful meals and snacks. In addition to the food and beverage menu items, our product mix will include tea-related items, such as loose leaf teas, tea-infused chocolates, teapots and other tea-related accessories.

Our goals by the end of the year are to be profitable and to be a well-established tea bar and cafe in the community.

The tea bar will be open seven days a week, we will offer the following unique services for tea lovers not offered by any of our competitors:

* Tea tastings and tea classes held at the cafe to draw in potential customers and teach them about the pleasures and health benefits of tea. * Healthy cooking demonstrations with recipes using Teapot teas will be held once a month with free recipes and a discount on the featured teas. * Comfy chairs and couches: Although many cafes and diners frown upon customers lingering after they've finished their beverage or meal, we encourage it because we believe it creates customer loyalty. Several chairs and couches will be arranged throughout the store for group meetings as well as individuals * Quality : Only the finest quality fresh teas and healthy restaurant-quality cuisine will be served...
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