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Tea House Business Plan

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Tea House Business Plan
Executive Summary

Teapot is an exciting new concept in the tea industry.
Teapot will offer a hip, relaxing, and healthy alternative to the oversaturated coffeehouse concept. Teapot will create an irresistible place to drop in and relax, meet with friends, or get work done in a warm and comfortable atmosphere with consistently top-notch customer service.

Our products and services will include a wide variety of high quality black, green, white teas, herbal infusions, and several teas specially blended for Teapot. The tea menu will highlight beverages that provide particular benefits, such as immune-boosting antioxidants, meditative blends, enlightening mental focus blends, and mind and body healing blends. Whether a customer is looking to get work done, unwind and relax, or is seeking a refreshing pick-me-up when their energy lags , Teapot will offer just the right concoction.

Our teatenders will be thoroughly trained in perfectly brewing delicious cups of tea to order, but will be highly trained in teaology, which will allow them to help recommend just the right blend to customers. Beverage sweeteners will include honey and other natural sweeteners, in addition to the traditional sugar and artificial sweeteners.

The menu will also feature a variety of quick-service healthy meals and snacks, traditional tea pastries and finger sandwiches. All beverages and menu items will available for eat-in or to go. The shop will also offer a selection of signature tea blends, herbal tinctures, teapots for sale. Using these products and services as a starting point, the store will continue to modify its menu and services as driven by the demands of our clients.

The store can be operated with a minimum of staff, requiring only 3-4 personnel during the busiest of times, and one or two at others. As it is highly computerized, inventory tracking and the creation of a customer database will be simple and effective.

Our business concept differs significantly

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