Tata Sky

Topics: Tata Group, Satellite television, Marketing Pages: 58 (10370 words) Published: February 12, 2013
Chapter 1
BRIEF History
Tata Sky is set to revolutionize television viewing in India through its superior digital quality picture and sound. The service aims to empower the Indian viewer with Choice, Control and Convenience through its wide array of programming choices and interactive features. Tata Sky offers viewers a variety of channels ranging from entertainment, sports, movies and music to news and documentaries in DVD quality picture and CD quality sound. Tata Sky has established an extensive customer service network across the country. It has engaged a field force of approximately 3000 service engineers who are complemented by high-end 24x7 call centre’s, manned by multi-lingual customer service associates, trained to solve all customer problems. Tata Sky takes direct responsibility for installing and servicing the hardware at every subscriber's home, thereby ensuring the highest levels of customer service. Tata Sky retails its hardware and prepaid recharge vouchers through popular consumer electronic stores to enhance customer convenience. The SKY brand, owned by the UK-based British Sky Broadcasting Group, brings to Tata Sky the reputation of more than 20 years experience of satellite broadcasting. SKY is well known for the innovative products and services launched by BSkyB, such as DTH broadcasting in 1989, digital satellite broadcasting in 1998, interactive television services in 1999 and the SKY+ personal video recorder in 2001. Tata Sky joins an international group of DTH businesses that includes platforms as far apart as the UK and Italy in Europe, and Mexico and Brazil in Latin America. Space TV is a TATA - STAR joint venture, established in 2004, committed to build state-of-the-art Digital infrastructure for Pay Television in India. Space TV plans to introduce a nationwide Direct-to-Home (DTH) service that would allow it to reach every Indian home, however remote it may be. The service plans to offer its subscribers the best of cable channels, new innovative programming and interactive services. Tata Sky satellite television service will redefine your TV viewing experience by offering you greater choice, control and convenience. GROWTH AND PROSPECTS


|[pic|Tata Sky announces ground-breaking price of Rs 1499 for hardware | |] | |


|[pic|Tata Sky introduces three new interactive services: Actve Darshan, Actve Learning and Actve Stories | |] | | |[pic|Tata Sky expands offering to 140 channels | |] | | |[pic|Tata Sky crosses 1 million mark in record time | |] | | |[pic|Tata Sky offers 5 months of free viewing | |] | | |[pic|Tata Sky launches three new channel packages | |] | | |[pic|Watch ICC World Cup on Tata Sky with Hrithik Roshan | |] |...
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