Tata Motors Case Study Analysis
Contents
Title 3
1. Introduction 3
2. Main reasons for Tata Motors to enter the global ultra-low car market 3
2.1. Future requirements in regard to global automobile industry 3
2.2. Demand and production of ULCCs 3
3. Competitive advantages that Tata Motors would enjoy with their Nano in emerging markets 3
3.1. Core competencies of Tata Motors 3
3.2. Cost-cutting: an effective marketing strategy 3
3.3. Tata Motor’s competitive advantage 3
4. Screening criteria suggested for Tata Nano’s IMS process 3
4.1. Environmental issues 3
4.2. Potential Market capture 3
5. Suggested regions and specific countries outside India and China for Tata Nano business capture 3
5.1. Scope and Potential 3
5.2. Global Motorization requirements 3
5.3. Potential Barriers 3
6. Summary 3
References 3
Title
Tata Motors case study analysis
1. Introduction
Tata Motors Limited was established under Tata Group in 1945 and since then, it has emerged as largest automobile company of the India. In fact it was first Indian automotive firm to list on NY Stock exchange. A company with this stature needs a powerful and effective IMS process that ensures the company’s economic development and its competitive advantage in the market (www.tatamotors.com).
The purchasing power of people is dynamically developing as economies of several emerging nations continue to develop and an overall global car market is currently experiencing a revolution. In coming years, there will be more individuals than ever who will desire to own a mobile and procure financial resources to do so. Tata Motors became able to increase and maintain their competitive advantage and overall market share by effectively capitalizing on its core competencies. The company is considered as competitive, active, and dynamic in every aspect related with the automobile market which is evident of the fact that number of activities is responsible for the company’s overall competitive advantage.
Ultra-low-cost cars (ULCCs) received
Title 3
1. Introduction 3
2. Main reasons for Tata Motors to enter the global ultra-low car market 3
2.1. Future requirements in regard to global automobile industry 3
2.2. Demand and production of ULCCs 3
3. Competitive advantages that Tata Motors would enjoy with their Nano in emerging markets 3
3.1. Core competencies of Tata Motors 3
3.2. Cost-cutting: an effective marketing strategy 3
3.3. Tata Motor’s competitive advantage 3
4. Screening criteria suggested for Tata Nano’s IMS process 3
4.1. Environmental issues 3
4.2. Potential Market capture 3
5. Suggested regions and specific countries outside India and China for Tata Nano business capture 3
5.1. Scope and Potential 3
5.2. Global Motorization requirements 3
5.3. Potential Barriers 3
6. Summary 3
References 3
Title
Tata Motors case study analysis
1. Introduction
Tata Motors Limited was established under Tata Group in 1945 and since then, it has emerged as largest automobile company of the India. In fact it was first Indian automotive firm to list on NY Stock exchange. A company with this stature needs a powerful and effective IMS process that ensures the company’s economic development and its competitive advantage in the market (www.tatamotors.com).
The purchasing power of people is dynamically developing as economies of several emerging nations continue to develop and an overall global car market is currently experiencing a revolution. In coming years, there will be more individuals than ever who will desire to own a mobile and procure financial resources to do so. Tata Motors became able to increase and maintain their competitive advantage and overall market share by effectively capitalizing on its core competencies. The company is considered as competitive, active, and dynamic in every aspect related with the automobile market which is evident of the fact that number of activities is responsible for the company’s overall competitive advantage.
Ultra-low-cost cars (ULCCs) received
References: • A.T. Kearney, (2008). “A Nano Car in Every Driveway? How to Succeed in the Ultra-Low-Cost Car Market” [Online] Available at: [Accessed 15, December, 2012] • A.T • Baron, David P., (2010), “Business and Its Environment”, 6th ed., New Jersey: Prentice Hall, • Canes-Wrone, Brandice, Michael Herron, and Kenneth Shotts, (2011) • Foster, Andrew and Naresh Kumar, (2011), “Health effects of air quality regulations in Delhi, India”, Atmospheric Environment, 2011, 45, 1675-1683. • Krishnan, Ravi. (2008), "Tata Small Car Throws a Big Punch." [Online] Available at: [Accessed 15, December, 2012] • Meghdoot, Sharon and Gaurav Shah, (2011), “Gujarat 's Sanand to become the next major auto hub," CNN/ IBN-Live