Taft Executive Summary
Executive Summary
"We believe at Taft that each employee contributes to the Company's growth and success, we like to think of ourselves as friendly and informal. The cornerstone of our business is our commitment to deliver quality products and services to our customers."
Company Description
Is a family owned retailer, founded in 1960 by Walter Mulcahy; the business originality started in downtown Troy under the name Mulcahy's Inc. Then in 1971 they had to relocate the business because the Federal Urban Renewal Agency was buying up the retail business buildings and demolishing them.
On August 26, 1972, Walter Mulcahy opened the first Warehouse- Showroom concept to New York State and surrounding states. This was so that the customer …show more content…
Their total sales with only one store were 25 to 29.9 million dollars. Taft financial goal is to increase their sales ten percent from the pervious year and make a profit.
Core Competencies and Sustainable Completive Advantages Have two stores in different key locations. This makes it easy for people to travel to the store. Unlike Taft, other two major competitors: Morandians and Old Brickonly have stores close together in the Albany area. Taft's third major competitor has different stories in the Albany area and in surrounding states. However, they do not have a furniture store in the Saratoga area near Taft's second location. Taft also have has two large warehouses. This makes the product easily available. Pieces are in stock and ready for the customer to pick-up on a weekday or weekend. Taft has a one year price protection program where as other stores only offer up to thirty days. What this price protection program offers is that if you buy a product and then in a couple of weeks later the furniture is on sale you will be able to get the monetary difference back. Situation Analysis
SWOT …show more content…
If Taft gets too big it will be more profitable money wise but what about customer service wise. It may change the way the customers are being treated and they may not hear of the problem until it is too late to save the customer. Also, Taft is still a small business; they are not a big chain furniture store so they are not able to expand in other ways such as technology and filing system. They do not have the money to upgrade completely to a new computer system that will allow them to lose a useless stack of paperwork. They have to file the paper manually and save all the paperwork incase they need it in the long run to help a customer. If they were able to upgrade their technology, they would be able to save all the paperwork in the computer and not have to worry about a paper trail. Taft goes through so much paper that it becomes very costly. Another weakness is that Taft is still small in comparison to major furniture chains and is confined to it is available space. They are unable to open up online ordering. This is something that their competitors are doing while Taft is not able to offer this feature. This may hurt
"We believe at Taft that each employee contributes to the Company's growth and success, we like to think of ourselves as friendly and informal. The cornerstone of our business is our commitment to deliver quality products and services to our customers."
Company Description
Is a family owned retailer, founded in 1960 by Walter Mulcahy; the business originality started in downtown Troy under the name Mulcahy's Inc. Then in 1971 they had to relocate the business because the Federal Urban Renewal Agency was buying up the retail business buildings and demolishing them.
On August 26, 1972, Walter Mulcahy opened the first Warehouse- Showroom concept to New York State and surrounding states. This was so that the customer …show more content…
Their total sales with only one store were 25 to 29.9 million dollars. Taft financial goal is to increase their sales ten percent from the pervious year and make a profit.
Core Competencies and Sustainable Completive Advantages Have two stores in different key locations. This makes it easy for people to travel to the store. Unlike Taft, other two major competitors: Morandians and Old Brickonly have stores close together in the Albany area. Taft's third major competitor has different stories in the Albany area and in surrounding states. However, they do not have a furniture store in the Saratoga area near Taft's second location. Taft also have has two large warehouses. This makes the product easily available. Pieces are in stock and ready for the customer to pick-up on a weekday or weekend. Taft has a one year price protection program where as other stores only offer up to thirty days. What this price protection program offers is that if you buy a product and then in a couple of weeks later the furniture is on sale you will be able to get the monetary difference back. Situation Analysis
SWOT …show more content…
If Taft gets too big it will be more profitable money wise but what about customer service wise. It may change the way the customers are being treated and they may not hear of the problem until it is too late to save the customer. Also, Taft is still a small business; they are not a big chain furniture store so they are not able to expand in other ways such as technology and filing system. They do not have the money to upgrade completely to a new computer system that will allow them to lose a useless stack of paperwork. They have to file the paper manually and save all the paperwork incase they need it in the long run to help a customer. If they were able to upgrade their technology, they would be able to save all the paperwork in the computer and not have to worry about a paper trail. Taft goes through so much paper that it becomes very costly. Another weakness is that Taft is still small in comparison to major furniture chains and is confined to it is available space. They are unable to open up online ordering. This is something that their competitors are doing while Taft is not able to offer this feature. This may hurt