Taco Bell

Taco Bell owned by Yum! Brands Inc., is the number one food chain in the U.S., with an estimated 6,200 locations locally and 350 locations internationally with more than twenty counties (McLellan). Taco Bell’s growth in recent years is attribute to franchising that increase the number of stores and increase the company’s revenue. Since, local franchisees are allowed to use the company branding, marketing and order international property in exchange for royalties and fees (McLellan). Twenty percent of the company is owned with the remaining seventy five percent being franchise and 5 percent operated by licensees (Calkins, 2015). Taco Bell has also grown by focusing on their core customers and attracting new customers through its new advertising campaign.
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The mindset of customer have changed over the years and they have now embraced the concept of breakfast from fast food chain. This was a challenge when Taco Bell had tried to enter the breakfast market. By entering the market, Taco Bell will also have a competitive advantage by creating an innovative breakfast menu will be different from the traditional bagel and egg sandwich. Since they are a Mexican fast food chain and their competitor Chipotle currently has no intention of entering the breakfast market will allow Taco Bell to grow its market share as well as its target market.
Taco Bell have realized the importance to marketing and have developed marketing strategy. If they can cripple there competition “McDonalds”, appeal to the younger people while focusing on their existing customer, which are primarily male. If their marketing strategy is properly executed then there is no question that their breakfast menu will be a success. “What other growth opportunities could Taco Bell have persuaded