Symbols in Business Communication

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Non-verbal communication is divided into four broad categories:

Physical - This is the personal type of communication. It includes facial expressions, tone of voice, sense of touch, sense of smell, and body motions.

Aesthetic - This is the type of communication that takes place through creative expressions: playing instrumental music, dancing, painting and sculpturing.

Signs - This is the mechanical type of communication, which includes the use of signal flags, the 21-gun salute, horns, and sirens.

Symbolic - This is the type of communication that makes use of religious, status, or day to day activitites symbols.

Symbols are representations of an
event,
action,
object,
person, or
place
that can be used to communicate about the event, action, object, person, or place.

Concrete symbols : The more a symbol resembles what it represents, the more concrete that symbol is. An example of a concrete symbol would be a spoon, used during mealtimes, to represent mealtime.

Abstract symbols: The less a symbol resembles what it represents, the more abstract that symbol is. A less concrete (or more abstract) symbol would be a small line drawing of a person eating or action of eating.

A symbol stands in place of an object. It may be a physical object such as a flag standing for patriotism and national pride.

a cross with strong religious meaning for Christians.

even the Nike swoosh or the McDonald’s arches.

Or it may be a word or phrase, such as the “Jai Mata Di” printed on head bands.

Symbol Representation

an object used as part of the activity it represents,
an object identical to the one used as part of an activity, an object similar but not identical to the object used as part of an activity, a part of an object,
a full-sized coloured drawing of the object,
a full-sized black and white drawing of the object or a reduced-size coloured drawing of an object, a reduced-size black and white drawing of an object,
a...
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