Swot for Gluten Free and Sugar Free Product

Topics: Gluten-free diet, Sugar substitute, Wheat Pages: 3 (782 words) Published: October 3, 2012

Gluten free cereal
The production requires low costs and we can adopt technology from other companies. A gluten-free diet is used to be the treatment for celiac disease. People with celiac disease who eat gluten-free Kellogg’s cereal can be a relief of controlling the signs and symptoms and preventing complication.

2 . Weakness
In some severe cases, a gluten-free diet cannot relieve the disease that doctors might prescribe medicines to support the immune system. Moreover, ‘the risks involve not getting enough vitamins. As Kellogg’s gluten-free cereal are not enriched by such nutrients, like fiber and iron, people who follow this diet may have lower level of certain vitamins. Avoiding grains with rich vitamins may eat fewer of these products. Also, it can be dangerous not sticking to the gluten-free diet. If eat food that cereal contains gluten by accident, it is possible to suffer from abnormal pain and diarrhea. Even small amounts of gluten can damage their intestines’(Mayo clinic staff, 2011)

3. Opportunity
Gluten-free diets have become a trend recently not only for celiac diseases. Besides, ‘because gluten-free products are not always available, many gluten-sensitive patients don’t consume the recommended amount every day. Kellogg’s can provide the food for them’(Mayo clinic staff, 2011).

4. Threat
There are already a few different brands of gluten-free cereal available. The brands are Lowan’s, Basco, Carman’s, Big oz organics, Bob’s Red, Brookfarm and Freedom foods. These companies can be a threat to kellogg’s that needs to be competitive to survive in the healthy food section.

Sugar-free cereal
1. Strength
Suger-free cereals are a perfect breakfast choice for people with diabetes disease, or low- carb or no-carb diet, or healthier consideration. The costs for producing sugar-free cereal are low because the raw materials are easily accessible and easy to learn the technology. We can use artificial sweeteners. This in...
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