SWOT ANALYSIS ON THE XBOX
Running head: SWOT ANALYSIS ON THE XBOX
SWOT Analysis on the XBOX
Grand Canyon University
AMP 340
22 Nov 2009
SWOT Analysis on the XBOX A SWOT analysis is an examination of an organization’s Strengths and Weaknesses, as well as what are the Opportunities and Threats (Schermerhorn, 2010, p.212). To best do a SWOT, it is important to look at the history of the XBOX. When Bill Gates reveled plans for the Xbox at the Game developer’s conference in San Jose, Ca. in March of 2000 no one knew exactly what to make of it. Was he mad, brave or just plain deluded? With Sony bashing Nintendo into a distant second place and Sega struggling to stay in the console arms race, his plans seemed a little crazy. But Microsoft never does things by halves, and five years on we see an industry radically altered by a powerhouse platform that many pundits wrote off before it even went into production (CVG, 2005).
On May 10, 2000 XBOX attends its first Electronic Entertainment Expo (E3) and it gets quite a bit of fan fare with people waiting up to an hour just to see what the XBOX will be able to do. At the XBOX booth there are just tech demos of games to come on a new system almost eighteen months in the future. It’s interesting to note that at the TAKE 2’s booth a little known PC game called HALO is being demoed for the first time without much interest. After the E3 Microsoft quickly snaps up the HALO game for its launch line-up, HALO and its sequels have become history making top sellers in the gaming industry. In September of that year Microsoft announces an impressive list of 156 game developers pledging support for the XBOX, noticeably absent were SEGA and Electronic Arts (EA). This announcement should have struck fear into Microsoft’s competitors but Sony and Nintendo ignored their effort to break into their territory (CVG, 2005). In December of 2000, twelve months before the XBOX launch, a deal is finally struck with EA to produce at least ten
SWOT Analysis on the XBOX
Grand Canyon University
AMP 340
22 Nov 2009
SWOT Analysis on the XBOX A SWOT analysis is an examination of an organization’s Strengths and Weaknesses, as well as what are the Opportunities and Threats (Schermerhorn, 2010, p.212). To best do a SWOT, it is important to look at the history of the XBOX. When Bill Gates reveled plans for the Xbox at the Game developer’s conference in San Jose, Ca. in March of 2000 no one knew exactly what to make of it. Was he mad, brave or just plain deluded? With Sony bashing Nintendo into a distant second place and Sega struggling to stay in the console arms race, his plans seemed a little crazy. But Microsoft never does things by halves, and five years on we see an industry radically altered by a powerhouse platform that many pundits wrote off before it even went into production (CVG, 2005).
On May 10, 2000 XBOX attends its first Electronic Entertainment Expo (E3) and it gets quite a bit of fan fare with people waiting up to an hour just to see what the XBOX will be able to do. At the XBOX booth there are just tech demos of games to come on a new system almost eighteen months in the future. It’s interesting to note that at the TAKE 2’s booth a little known PC game called HALO is being demoed for the first time without much interest. After the E3 Microsoft quickly snaps up the HALO game for its launch line-up, HALO and its sequels have become history making top sellers in the gaming industry. In September of that year Microsoft announces an impressive list of 156 game developers pledging support for the XBOX, noticeably absent were SEGA and Electronic Arts (EA). This announcement should have struck fear into Microsoft’s competitors but Sony and Nintendo ignored their effort to break into their territory (CVG, 2005). In December of 2000, twelve months before the XBOX launch, a deal is finally struck with EA to produce at least ten
References: Schermerhorn, J. R. (2010). Management (10th ed.). Hoboken, NJ: John Wiley & Sons, Inc. Computers and video games (CVG), (2005). The complete history of the XBOX. Retrieved November 22, 2009, from http://www.computerandvideogames.com/article.php?id=131066 PS3 POWER, (2008).XBOX 360 Strengths and weaknesses, retrieved November 22, 2009 from http://www.ps3power.com/xbox360strengths.htm