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Swot Analysis Of E-Cigarettes

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Swot Analysis Of E-Cigarettes
STRENGTHS
1. Cheaper price than tobacco cigarette. Cigarettes cost about $7.50 a pack of twenty versus $75-$115 for an e-cigarette starter pack, which included the rechargeable e-cigarette and five cartridges (equivalent to around 10 packs of 20 cigarettes). A set of five refill cartridges for e-cigarettes ranged in retail price between $15 and $25.17 In 2012, $3.16 per pack of cigarettes sold was collected by U.S. government agencies via excise taxes, fees and settlement payments.18 E-cigarettes were not subject to excise taxes, and retailer margins on e-cigarettes were 30% to 40% (versus the 5% to 15% margins on tobacco cigarettes).
2. Smoking Cessation Aids. Smokers who wanted to quit had a variety of counseling and medicinal options available.
…show more content…
E-cigarette safer than tobacco cigarettes. A 2010 study published by the Independent scientific committee found tobacco caused more harm than amphetamines and cannabis. Between 2000 and 2004, cigarette smoking in the U.S. cost more than $193 billion ($97 billion in productivity loss and $96 billion in health care expenditures). Tobacco cigarettes contained over 7,000 chemicals, of which hundreds were toxic and roughly 70 caused cancer. Traditional cigarette smoking contributed to the incidence of heart disease, cancer, stroke and lung diseases. (See Exhibit 12 for health benefits of smoking cessation.) In 2013, over 40 million people in the U.S. were tobacco smokers. More than 400,000 died in the U.S. each year from tobacco use (nearly 50,000 of whom died from exposure to secondhand smoke). For every person who died, it was estimated that 20 more suffered from at least one serious illness. E-cigarettes contained far fewer toxins than tobacco cigarettes and did not produce second-hand smoke, because they did not require the burning of tobacco. e-cigarettes delivered nicotine to users through the vaporization of chemical cartridges, rather than the combustion of tobacco. By 2012, retail sales of e-cigarettes were $1.7 billion in the U.S. and were expected to reach $3 billion in 2013 E-cigarettes contained far fewer toxins than tobacco cigarettes, and did not produce second-hand

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