SWOT Analysis and Tools

Topics: Marketing, Supply and demand, Strategic management Pages: 3 (1048 words) Published: March 17, 2015
SWOT Analysis and Tools
SWOT is analysis of company. It is opened as Strengths, Weakness, Opportunities and Treats. With this model you can analyze what can or cannot do the company, and also what are the potential opportunities and threats. This is environmental analysis, which include external and internal issues. As the pioneer of this analysis, and one of the first strategy theorists Ken Andrew was the first who analyzed the strategy with considering capabilities and resources with the external environment. For analyzing and strategizing we should consider the following points: As Strength and Weakness we should answer the question: what can we do? What resources and capabilities do we want to develop? What do we want to do? And what should we be carrying about? (Organizational and context attributes). As external Opportunities and Threats we should answer the question: what might we do? What opportunities can we develop? Considering what do other expect us to do? How can we build shared expectations among our stockholders?

First you need to diversify and classify by ranking the environmental issues, for example for internal strengths write first most important, than 2nd than so on. Second you should put together the internal factors with external factors, example showed below.

Graph 1:

Here you can see how to match them, 1. The internal strength is analyzed with external opportunities, 2nd internal weakness relative to external opportunities and so on. With the help of this you consider all factors that have and/or could affect the company, so with this method you can formalize strategy for company.

Now we will see some methods or tools to gather strengths, weaknesses, opportunities and threats.

Industry Analysis Perspectives: this analysis includes structural analysis, competitive forces analysis and supply chains & value chains analysis.

Structural analysis focuses on external structural variables, which...
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