Swot analysis
HE COMPANY‘S CURRENT PRODUCTION AND OPERATIONS MANAGEMENT SITUATIONS
SWOT Analysis of Maxis
A SWOT analysis is a structured group activity that is useful in identifying the internal and external forces that drives an organization competitive in its markets. SWOT is an acronym for Strength, Weakness, Opportunities and Threats.
Strengths
Weaknesses
· Good network coverage around Malaysia.
· Have strong brand image and as merge as the market leader in Malaysia.
· Good deals and special offers for different age groups and also target groups.
· The oldest and biggest in terms of size and technology.
· Provides reasonable plans and packages for all users.
· Always the first to introduce new mobile plans
· All type of telecommunication and internet technology services.
· Interruption of the line at certain areas.
· Bad customer services.
· Deals and offers are limited to certain time and area only.
·Users tend to switch to other telco with the existing number remains with no extra cost.
· Lack of Maxis centers to enquire information or to pay bills.
· For broadband, speed is good during the first 7 days after activation, and then the speed goes slower later on.
Opportunities
Threats
· New technology is developing like mushrooms, so when there are new telecommunication gadgets, there will be opportunities to explore in.
· Growth of people using hand phones and internet services provides more market opportunities.
· Expanding their business to overseas.
· Building more maxis centers especially suburban areas.
· New events and occasions to be sponsored.
·Growing market where many exiting telco company plus new emerging telco company are competing with maxis.
·Maxis customer switch to different telco in terms to enjoy the service and benefits by their competitor.
· New rules stating that all the hand phone users must
SWOT Analysis of Maxis
A SWOT analysis is a structured group activity that is useful in identifying the internal and external forces that drives an organization competitive in its markets. SWOT is an acronym for Strength, Weakness, Opportunities and Threats.
Strengths
Weaknesses
· Good network coverage around Malaysia.
· Have strong brand image and as merge as the market leader in Malaysia.
· Good deals and special offers for different age groups and also target groups.
· The oldest and biggest in terms of size and technology.
· Provides reasonable plans and packages for all users.
· Always the first to introduce new mobile plans
· All type of telecommunication and internet technology services.
· Interruption of the line at certain areas.
· Bad customer services.
· Deals and offers are limited to certain time and area only.
·Users tend to switch to other telco with the existing number remains with no extra cost.
· Lack of Maxis centers to enquire information or to pay bills.
· For broadband, speed is good during the first 7 days after activation, and then the speed goes slower later on.
Opportunities
Threats
· New technology is developing like mushrooms, so when there are new telecommunication gadgets, there will be opportunities to explore in.
· Growth of people using hand phones and internet services provides more market opportunities.
· Expanding their business to overseas.
· Building more maxis centers especially suburban areas.
· New events and occasions to be sponsored.
·Growing market where many exiting telco company plus new emerging telco company are competing with maxis.
·Maxis customer switch to different telco in terms to enjoy the service and benefits by their competitor.
· New rules stating that all the hand phone users must