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Sustainability and Cc

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Sustainability and Cc
COLOURFUL CORPORATION

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IN PREPARATION FOR THE FUTURE

Individual Assignment 2

WORD COUNT 3126

Executive Summary

The aim of this report is to provide the CEO of Colourful Corporation with advice and recommendations on a future vision and strategy that CC could consider for a sunstainable corporation. Taking into consideration analysis on the impact of the six world foresight forum themes which are: a) ecology and sustainability, b) population and demographics, c) science and technology, d) economy, e) geopolitics and security, f) society and culture.

This aim is based upon the following assumptions:

• Colourful Corporation is Australian based and owned • Colourful Corporation is a business strategy, investment and consultancy group • Colourful Corporation is affiliated with many companies globally

It is concluded that:

Sustainable Science is a relatively new field of science that studies the factors that are needed towards sustainability. This makes it a hard field to invest in but nonetheless promising. Developing technologies related to renewable energy and the like will have minimal effects in the short run but significantly huge effects in the long run.

Population growth has a huge effect on the carrying capacity of our planet. The way to monitor this is by determining the maximum sustainable level of use of the resources and determining the maximum sustainable level of abuse of the environment.

Technological advances in general bring about new trends. These trends should be monitored so that companies could adapt and innovate its products and services to meet the evolving needs of the consumers in the future. Cross-functioning teams must be made to address and react to these trends.

Maximizing labour efficiency can lead to macroeconomic sustainability. The combination of less working hours, work hour sharing and appropriate increase in manpower will



References: BERGER, S. 2007. Security and sustainability. Environmental Quality Management, 16, 61-69. CHATURVEDI, S. 1998. Common security? Geopolitics, development, South Asia and the Indian Ocean. Third World Quarterly, 19, 701-724. CLARK, W. C. 2007. Sustainability science: a room of its own. 6, 104, 1737. DAILY, G. C. & EHRLICH, P. R. 1992. Population, Sustainability, and Earth 's Carrying Capacity. Bioscience, 42, 761-761. GEOHIVE. 2013. Current World Population [Online]. Available: http://www.geohive.com/earth/population_now.aspx [Accessed 23 March 2013]. HILL, C. 2011. Global Business Today, New York, McGraw-Hill/Irwin. JACKSON, T. 2009. Prosperity Without Growth? The Transition to a Sustainable Economy. MATSON, P. 2009. The Sustainability Transition [Online]. Dallas: University of Texas. Available: http://www.issues.org/25.4/matson.html [Accessed 23 March 2013]. OFEK, E. & WATHIEU, L. 2010. Are You Ignoring Trends That Could Shake Up Your Business? Harvard Business Review, 88, 124-131. RAVENHILL, J. 2011. Global Political Economy 3rd Edition, Oxford, Oxford University Press. SALIMATH, M. S. & JONES, R. 2011. Population ecology theory: implications for sustainability. Management Decision, 49, 874-910. THE HERITAGE FOUNDATION. 2013. 2013 Index of Economic Freedom [Online]. Available: http://www.heritage.org/index/ranking [Accessed 22 March 2013]. THROSBY, D. 1995. Culture, economics and sustainability. Journal of Cultural Economics, 19, 199-206. TOLLEFSON, J. 2011. Seven billion and counting. Nature, 478, 300-300. TUKKER, A. 2010. Prosperity Without Growth: The Transition to a Sustainable Economy by Tim Jackson. Journal of Industrial Ecology, 14, 178-179. WORLD WILDLIFE FUND. 2013. Threats [Online]. Washinton DC. [Accessed 25 March 2013].

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