Supply Chain Management in a Catering Firm

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GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION
(GIMPA)

PROGRAMME: PROJECT MANAGEMENT

SUBJECT:SUPPLY CHAIN MANAGEMENT

REPORT OF A SUPPLY CHAIN AUDIT OF COOLLAND CATERING SERVICE, ACCRA

PREPARED BY:

PRESENTED TO:
DR. KOFI DADZIE

1. INTRODUCTION

Supply chain performance has never been as important as it is today. In a global economy where supply chains, and not companies, battle one another, how a supply chain performs determines who will win the battle. To achieve maximum benefit from a supply chain, a supply chain must be performing at its best or anything it has gained will be short-lived. Yet, many companies are not aware of how their supply chains are performing or even what supply chain they are in.

The foodservice supply chain is complex and fragmented, making it difficult to communicate and collaborate effectively with internal stakeholders and external trading partners. Improved supply chain quality demands a more collaborative approach to the issue. This shift requires closer communication and process integration so that supply chain partners become part of the solution.

A food service supply chain from beginning to end must be focused on delivering food safety, overall customer satisfaction and increasing the business’s profitability. Every restaurant has extensive inventories to track, an increasing number of raw materials to manage, quality standards to maintain and often numerous suppliers to negotiate with in order to remain profitable. For this reason it is imperative that every link in the restaurant supply chain be managed.

There are significant financial benefits to managing them well. A good supply chain system should provide restaurant organizations the opportunity to network all aspects of their value chain. Product sales, ingredient forecasting, suggested food ordering, contract auditing, demand planning, collaborative purchasing, and complete distributor and supplier integration are seamlessly delivered through a visible supply chain.

This audit is to ascertain to what extent Coolland Catering Services have been able to integrate particularly with its supply network and at the firm level, in terms of its procurements, catering and customer delivery point.

2.0OBJECTIVES OF THE STUDY

The objectives of the study are:
1. To provide an overview of current food service industry in Ghana 2. To examine the supply chain of Coolland Catering Services 3. To consider potential for value adding and improving the supply chain of Coolland Catering Services.

3.0STUDY METHODOLOGY

Primarily the study team used in-depth interviews with structured questionnaires to solicit information from chain participants. Information gathered were used to map the supply chain for the industry. Initial key-person interview was used to identify participants in the supply chain including retailers, storage, transport, wholesalers, importer, and manufacturers.

4.0COMPANY BACKGROUND

Coolland Catering Services is a privately owned food and beverage service company in Accra. The company was founded in 1998 by Ms. Bertha Adu in the Adabraka surburb of Accra where she was then residing. By January 2005 it relocated its main operation to its current Dankwa Circle location in Accra, but maintained the Adabraka branch as a sales outlet.

The company has grown quickly and has become one of the highly patronized catering services in Accra drawing its major clientele from some of the major financial and reputable corporate institutions in Accra. The company receives large service orders from corporate bodies during major events and for a few others companies, on routine food service for its staff. Coolland also provides walk-in food and beverage services to individuals at its two restaurants. It also receives special orders for personal events such as weddings, funerals, out-doorings etc. Order sourcing is mainly done by the Ms Adu who...
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