Summary: Syllabus: Summer Session

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Harvard University
2013 Syllabus – Summer Session

|MGMT S-6040 |Nicholas Nugent, Ph.D. |
|International Marketing |Office Hours: before/after class |
|Mon-Wed: 3:15 to 6:15 PM |& by appointment |
| |Phone: [phone] |
| |E-mail: [e-mail] |
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| |Phone: [phone] |
| |E-mail: [e-mail] |
| | |
| |Margaret Nugent
This includes American companies marketing elsewhere as well as foreign firms marketing their products here in the USA.

The course will be conducted through lectures, discussion, and case analysis.
|Session |Date |Topics, Readings, & Assignments |
|1 |6/24 |Introduction to international marketing. |
| | |Scope & Challenge, “Do it” |
| | |Keegan: Chapter 1 |
|2 |6/26 |The International Mktg. Environment