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Summary Of The Book By Jonah Berger

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Summary Of The Book By Jonah Berger
The book by Jonah Berger is all about how things become contagious, go viral in the marketplace in other words. The main factors which drive products to go viral is explained through so-called STEPPS which are defined as Social Currency, Triggers, Emotion, Public, Practical Value and Stories by him. These contributing factors to make things become popular are explained in six chapters by Dr. Berger. The very first chapter namely Social Currency explains its term making it similar to the currency that we have in finances. And he claims this is what people accept a highly important and popular product once it has value and the ability it can be shared in social groups. It is like the moment that we want to share something that we value which
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