Many benefits are realized through integrating approaches and policies to air …show more content…
Political obstacles can include lobbyist and interest groups that hold significant influence in the political arena. If proposed actions increase costs to manufacture or produce energy, the interest groups and the lobbyists will be vocal about their disapproval and may influence a political leader’s decision to implement environmental policies. In addition, individuals may voice their concerns about costs associated with integrated policies. For example, if the cost of a car goes up to meet emissions regulations, individuals will voice their opinions during election time by voting the out the policy maker. Finally, the science behind the problems needs to be clearly communicated and understood by all. The science needs to be valid and proven as well. If the science is correct, individuals will more readily accept any policy changes. Currently, there are opposing views on air quality and climate change that contribute to the confusion many realize surrounding the environmental problems the world is …show more content…
In addition, “as consumers, individuals hold a reservoir of mitigation capacity. Roughly 40 percent of OECD emissions result from decisions by individuals—travel, heating, and food purchases. U.S. households directly account for roughly 35 percent of national CO2 emissions - more in absolute terms than the entire U.S. industrial sector and any other country bar China” (Liverani, 2009). Reflecting on these numbers, the impact that individual behaviors and actions demonstrate the negative consequences people have to the air quality as well as the significant contribution to the climate change problem. However, people must not only be informed, concerned, or understand the problems and issues, the people must act to improve air quality conditions and stop the rapid rate of climate change. People need to accept responsibility for their waste and their emissions. Policy makers have used economic and market mechanism to drive adoption, but this strategy is not all that is needed. Understanding their impact and acting on their impact without financial incentives is crucial to improve the quality of the air we breathe and slow the climate change we are experiencing. New social norms need to be established through effective marketing and communication of the