Study Quiz for Chapter 15 Kotler

Chapter 15:
Designing and Managing Value Networks and Channels

GENERAL CONCEPT QUESTIONS

Multiple Choice

1. Intermediaries who buy, take title to, and resell the merchandise are called ________. a. retailers b. facilitators c. marketers d. agents e. merchants
Answer: e Page: 468 Level of difficulty: Easy

2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________. a. marketers b. merchants c. facilitators d. agents e. none of the above
Answer: d Page: 468 Level of difficulty: Easy

3. Transportation companies, independent warehouses, banks, and advertising agencies assisting in the distribution process but neither take title to goods nor negotiate purchases or sales are called ________. a. marketers b. facilitators c. agents d. merchants e. none of the store
Answer: b Page: 468 Level of difficulty: Easy

4. One of the chief roles of marketing channels is to convert potential buyers into profitable ________. a. sales b. marketers c. customers d. orders e. consumers
Answer: d Page: 468 Level of difficulty: Medium
5. A marketing channel system is the particular set of ________ employed by a firm. Decisions about the marketing channel system are among the most critical facing a firm. a. marketing channels b. distribution/warehouse channels c. finance channels d. management channels e. advertising channels
Answer: a Page 468 Level of difficulty: Easy

6. A ________ strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry, promote, and sell the product to end users. a. push b. pull c. promote d. provide e. none of the above
Answer: a Page 468 Level of difficulty: Hard

7. A ________