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A REPORT: SAMSUNG BRAND DESIGN
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Executive Summary
This report provides an analysis of Samsung’s brand strategy and design. In essence, design is considered central by Samsung group of companies. This report also analysis the reason behind Samsung’s focus on new design identity. Further, this report also explores the reasons why Samsung changed to new non-EOM provider as part of attracting customers to its products. Further, this report analyses the importance of engaging the brand community for purposes of improve innovations and design. In particular, this report explores the importance of involving the youth in innovations and design contests. On the other hand, this report also examines the challenges faced by Samsung in relation to creating a global brand. Finally, this report also provides recommendation for purposes of improving Samsung’s brand image.
Contents
1. Introduction
2. Analysis of the selected question
3. Discussion of the details 3.1 New direction 3.2 Developing efficient and effective brand strategy and design 3.3 Sponsorship as a brand strategy 3.4 Samsung as a new non-OEM global brand 3.5 Evaluation by Interbrand Incorporation 3.6 The brand community 3.7 Challenges
4. Recommendations and Conclusion
1. Introduction
Since its inception in 1969, Samsung has emerged to become a leader in electronics manufacture. The Samsung brand is composed of various internationally affiliated businesses. This includes Samsung Heavy Industries, Samsung C&T and Samsung electronics considered to be the World’s leading Electronics Company. In essence, the three multinationals forms the core establishment of the Samsung group. Design is considered central in all of Samsung’s products. Further, design not only reflects on the look and feel, design also emphasizes on how the products are built. In essence, this report explores the question, what branding strategy and design does Samsung focus on in terms
Name:
Tutor:
School:
Date:
Executive Summary
This report provides an analysis of Samsung’s brand strategy and design. In essence, design is considered central by Samsung group of companies. This report also analysis the reason behind Samsung’s focus on new design identity. Further, this report also explores the reasons why Samsung changed to new non-EOM provider as part of attracting customers to its products. Further, this report analyses the importance of engaging the brand community for purposes of improve innovations and design. In particular, this report explores the importance of involving the youth in innovations and design contests. On the other hand, this report also examines the challenges faced by Samsung in relation to creating a global brand. Finally, this report also provides recommendation for purposes of improving Samsung’s brand image.
Contents
1. Introduction
2. Analysis of the selected question
3. Discussion of the details 3.1 New direction 3.2 Developing efficient and effective brand strategy and design 3.3 Sponsorship as a brand strategy 3.4 Samsung as a new non-OEM global brand 3.5 Evaluation by Interbrand Incorporation 3.6 The brand community 3.7 Challenges
4. Recommendations and Conclusion
1. Introduction
Since its inception in 1969, Samsung has emerged to become a leader in electronics manufacture. The Samsung brand is composed of various internationally affiliated businesses. This includes Samsung Heavy Industries, Samsung C&T and Samsung electronics considered to be the World’s leading Electronics Company. In essence, the three multinationals forms the core establishment of the Samsung group. Design is considered central in all of Samsung’s products. Further, design not only reflects on the look and feel, design also emphasizes on how the products are built. In essence, this report explores the question, what branding strategy and design does Samsung focus on in terms
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