Strictly Come Dancing Audience Analysis
Strictly Come Dancing is one of the main tetxs, which I have studied. This is a british television series, which is a flagship programme for the BBC and has used various techniques to capsulate the audiences.
Moreover, trailers were used for the 2015 show the day before the programme had started with teasers of the celeberities who will be participating. This was done throughout the day and the information was controlled. However, they included information about the stars who will appear in this years show. This is effective as it will attract the fans of the stars because they are aware who are the contestants. For example, to name a few Peter Andre, Anita Rani, Jeremy Vine and Gleb Shevchenko were in this years show. This meant that contestants are from different backgrounds, ages and gender, which would attract different audiences as they would be a fan of one of the stars and would want to know the winning couple.
Also, on the official website their are tickets being sold for the Live Tour, which is in 2016. The tickets have …show more content…
This attracts the consumers to buy it and to feel part of the community.
On the other hand, the BBC radio two star Jeremy Vine talks about experiencing being in Strictly Come Dancing and commenting positively. This is a way of promoting because older audiences who haven't watched it would watch the next show because they might trust his information. He can be an opinion leader and through this word of mouth it promotes the show. This is also done in other cross platform marketing such as the magazines.
Through social networks Stricly Come Dancing has an account, which interacts with the audience as well as the stars have their own account and they answer questions from the audiences and the audiences trend their thoughts and it is promoted. This means audiences will click on it to find out
Moreover, trailers were used for the 2015 show the day before the programme had started with teasers of the celeberities who will be participating. This was done throughout the day and the information was controlled. However, they included information about the stars who will appear in this years show. This is effective as it will attract the fans of the stars because they are aware who are the contestants. For example, to name a few Peter Andre, Anita Rani, Jeremy Vine and Gleb Shevchenko were in this years show. This meant that contestants are from different backgrounds, ages and gender, which would attract different audiences as they would be a fan of one of the stars and would want to know the winning couple.
Also, on the official website their are tickets being sold for the Live Tour, which is in 2016. The tickets have …show more content…
This attracts the consumers to buy it and to feel part of the community.
On the other hand, the BBC radio two star Jeremy Vine talks about experiencing being in Strictly Come Dancing and commenting positively. This is a way of promoting because older audiences who haven't watched it would watch the next show because they might trust his information. He can be an opinion leader and through this word of mouth it promotes the show. This is also done in other cross platform marketing such as the magazines.
Through social networks Stricly Come Dancing has an account, which interacts with the audience as well as the stars have their own account and they answer questions from the audiences and the audiences trend their thoughts and it is promoted. This means audiences will click on it to find out