CASE ANALYSIS QUESTIONS
Barclays: Matt Barrett’s Journey-Wining Hearts and Minds
Perform a STEEP analysis to understand the general environment facing Barclays. How will Barclays be affected by external factors? In particular, what will the effect of globalization be in terms of threats and opportunities? 2.
Use Porter’s Five Forces Model to analyze the retail financial services industry. Given this analysis, is the industry attractive or unattractive? 3.
What are the main capabilities of Barclays? Does Barclays have a core competence? 4.
Which components of Barclays’ value chain have made the company successful thus far? What changes to Barclays’ organizational structure and focus are necessary for Barclays to remain competitive? 5.
Create a SWOT analysis to understand Barclays’ strengths and weaknesses. Does Barclays have a sustainable competitive advantage in the retail financial services industry? If so, what is the source? 6.
What kinds of challenges does Matt Barrett face in achieving buy-in from Barclays’ management to enact his proposed organizational changes? How can he approach this issue in a way that would mitigate resistance to change?
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