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Marketing and Health Care
Jasmine Washington
Strayer University

Assignment #1 Submitted in Partial Fulfillment
of the Requirements for the Course
HSA 505-Heath Services Strategic Marketing

Dr. Melody Princes-Kelley, Ph.D.
Winter 2013

Contents
Jasmine Washington3
Date: January 28, 20133
Abstract4
A New Work Ethic5
Discussion 15
Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry.5

Answer5
Answer……………………………………………………………………………………………………………………6
Discussion 26
As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups. Answer……………………………………………………………………………………………………………………7

Discussion 3 8
Debate the need for marketing hospitals and clinics.
Answer………………………………………………………………………………………………………………………………8
Discussion 4…………………………………………………………………………………………………………….9 Medical care is medical care to many. Assume you were a health care marketer for a clinic. Develop a statement of differentiation that demonstrates the advantage of your choice over other clinics. Answer…………………………………………………………………………………………………………………9

References10

Certificate of Authorship

I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work to the University and will not give or receive unauthorized assistance for the completion of assignments, research papers, examinations or other work. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and have an obligation to report violations of the Academic Integrity Policy committed by other student. In addition, I Jasmine Washington certify that I am the author of this document and any assistance I received in preparing this report fully acknowledged. I have also cited in APA format for all sources that I obtained ideas, data, and words. Sources are properly credited according to the APA guidelines. Jasmine Washington

Date: January 28, 2013

Abstract
America Psychological Association (2009), defined “An abstract as a brief, comprehensive summary of the contents of the article; it allows readers to survey the contents of an article quickly, and like a title, it enables abstracting and information services to index and retrieve articles” (p. 12). .

Discussion 1
Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry. Answer

The difference between business marketing industry and healthcare industry is that business marketing is the practice of individuals, organizations, including commercial businesses, governments, facilitating the sale of their products of services to other companies. The health care industry is the complex of defensive, remedial, and beneficial services provided by hospitals and other institutions, nurses, doctors, dentists, medical administrators, government agencies, voluntary agencies, health insurance companies etc. The business marketing industry of my choice is Halogen Software Inc. Which it is the leading provider of Web-based employee performance and talent management software in the industry (PR Newswire, 2007, p. NA). A subsidiary to a successful company, Halogen Software, Inc. was founded in 2001. The company offers software that is user-friendly, inexpensive web-based software that improves the productivity of human resources and line managers. Halogen software,...
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