Strategy That Helps Fpt Co Success in Vietnam

Topics: Strategic management, SWOT analysis, Stakeholder Pages: 12 (4051 words) Published: October 1, 2012
Established on 13/09/1988, FPT has continued to grow and become one of the Economist Group – Vietnam’s leading in technology field. FPT trends to focus on the IT staffs as its foundation, business staffs as motivation force, adding creative working methods in order to serve and please their customer. For years, FPT has achieved success in many important areas such as distribution IT products and mobile phones, system integration, solution and export software, ERP service, provide solution for communication services and entertainment, training human resources. This report will deeply focus on FPT statistic and the way which made them success in Vietnam and other markets through the years.

Major finding

1. Define the context of business strategy and explain the significance of stakeholder analysis. “Without a strategy the organization is like a ship without a rudder, going around in circles.”1 Every organization that already exist are all set up for their own strategic planning and applied it into their business performance in order to strengthen brand names imagine; identify, sort and take opportunities advantages; well – use company’s resources; minimize risk; change the working attitude to positive way; lead their company to the right direction to serve the final purposes: satisfy customers need and demand and gain profit. While designing the firm’s strategy, it is necessary for the company to identify and create their vision, mission statement, objectives and also goals specifically. In case of FPT Co, though the years, they have become a well – known organization which gained highly assessment from their partners and customer by setting up suitable strategy follows the strategic management model below: Strategic management model – F.David

FPT Co has been identified and determined scientifically and relevant intimately with each other factors in the company. It is the cause which strengthen the firm and support their strongly development through the years. FPT’s vision:” FPT strives to be a company guided by technological innovations, committed to the highest level of customer satisfaction, contributing to national prosperity and providing its employees with the most favorable work environment possible, enabling them to reach their full potential in their professional careers as well as their spiritual lives.”2 In their vision, FPT Co emphasizes about their advantages in IT products and services’ solutions and development once again. Base on that, their create vitality, which revitalized corporate clients, individual customer and also support Viet Nam development. In specific, FPT Co prefers to appreciate the spirit of innovation in order to permanently evolving, respect each individual and take co – operation as their business direction. FPT also creates good inspiration, framework for all strategic planning which are transferred message well to customers as well as staff. In general, the vision of FPT Co is directed by their senior managers to create good relationship with employees, customers and stakeholders. FPT’s mission: “As a pioneer in the globalization process of FPT, FSOFT desired growing up strongly and firmly so that in an early future in the map of the intellectual World it has the appearance of Vietnam as well as FPT.” 3 In FPT mission, the company had identified clearly their duty that raising scientific technology company’s reputation to all over the world. Mission statement of FPT has been determined the purposes of the existing and development of company in the social, created a connection between social functions and business objective of the firm. However, people can see the unclear point in the FPT mission statement that the firm describes the future scope when the co – operation with over – sea partners become attached. However, in their mission statement, domestic factors are not mentioned. It means their focus all their strength and resources on long – term plan while the...
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