strategy for Aurubis
0928767 0925756 0930218
Termpaper
- Strategypaper about Aurubis -
Hand-in date:
30.11.2011
Campus:
BI Oslo
Examination code and name:
EXC 36001 Strategy
Programme:
Bachelor
Table of Contents
Summary
In this paper the copper company Aurubis will be analyzed by using strategic analyzing techniques. Due to the fact that only publicly available information was used, the main focus of the paper is set on immediately recognizable problems. The three problems identified by the authors are: the approaching energy crisis, an excessively high integration as well as the expansion into foreign markets. These problems will be further explained in the text and possible solutions will be shown. In the end there will be a recommendation on how to solve the three above mentioned problems.
1. About the company
The company Aurubis started out as a silver separation and smelting facility located in Hamburg in 1770. By today Aurubis is active in the copper extraction industry mainly and has subdivisions which either use the waste of the copper extraction in their industries or use the copper of the copper extraction process in their own production and produce forms out of it.
As can be seen on the webpage, Aurubis is active in copper smelting and forming as well as chemicals and building materials. The corporation has most of its production sites in Europe, but gets the copper concentrate from around the world (Aurubis 2011e, 2011a). The final products of Aurubis are sold around the world, with most of the sales representatives located in Europe as well as Asia (Aurubis 2011a).
In the fiscal year of 2010 Aurubis had 4800 employees (Aurubis 2010, 4) working on the production sites around the world as well as in the administration and the sales departments, while the corporation earned 9,865 million Euro in revenue (Aurubis 2010, 3) with the production and distribution of all the products
Termpaper
- Strategypaper about Aurubis -
Hand-in date:
30.11.2011
Campus:
BI Oslo
Examination code and name:
EXC 36001 Strategy
Programme:
Bachelor
Table of Contents
Summary
In this paper the copper company Aurubis will be analyzed by using strategic analyzing techniques. Due to the fact that only publicly available information was used, the main focus of the paper is set on immediately recognizable problems. The three problems identified by the authors are: the approaching energy crisis, an excessively high integration as well as the expansion into foreign markets. These problems will be further explained in the text and possible solutions will be shown. In the end there will be a recommendation on how to solve the three above mentioned problems.
1. About the company
The company Aurubis started out as a silver separation and smelting facility located in Hamburg in 1770. By today Aurubis is active in the copper extraction industry mainly and has subdivisions which either use the waste of the copper extraction in their industries or use the copper of the copper extraction process in their own production and produce forms out of it.
As can be seen on the webpage, Aurubis is active in copper smelting and forming as well as chemicals and building materials. The corporation has most of its production sites in Europe, but gets the copper concentrate from around the world (Aurubis 2011e, 2011a). The final products of Aurubis are sold around the world, with most of the sales representatives located in Europe as well as Asia (Aurubis 2011a).
In the fiscal year of 2010 Aurubis had 4800 employees (Aurubis 2010, 4) working on the production sites around the world as well as in the administration and the sales departments, while the corporation earned 9,865 million Euro in revenue (Aurubis 2010, 3) with the production and distribution of all the products